Human Rights Violations in South Africa - 733 Words

Every South African citizen is entitled to the human rights that are listed in the Constitution. Human’s rights are there to make sure that people get treated fairly and equally and protect people from dangers that they face. They include equality (everyone is equal and has the right to equal protection) , Life ( everyone deserves to live ) education (everyone has the right to a basic education) , freedom of expression ( everyone has the right to say what they want to say as long as it is true) and there are many more. In section of the South African Constitution of 1996 which does in fact guarantee the right to equality and excludes discrimination on the basis of sexual orientation. There is still serious problems homosexual people face that should not be tolerated. South Africa being the only African Country that recognizes same gender marriages practice, you would think it would be safer for gays and lesbians. But in fact it isn’t. Corrective rape also known as ‘curative’ rape is happening and is rapidly rising problem in many townships in our country. Curative rape is a vicious act of violence in which African women and teenagers who are lesbians are raped to ‘cure’ them of their homosexuality. I am so sickened by this that people feel the need to target and rape people just like you and I that are just abit different but in many ways the same. In my opinion South African government needs to that South Africa needs to both legislative and judicial approach to hateShow MoreRelatedHuman Rights Violation in Country of My Skull by Antjie Krog1208 Words   |  5 PagesSkull, the author Antjie Krog uncovers the countless human rights violations that occurred during the South African Apartheid. The South African Apartheid, meaning separate or apart, was a system of racial motivated segregation in South Africa. Under this corrupt system of racial segregation, the minority group of South Africa or the White Afrikaners unjustly dominated the majority group, the black South Africans. During this period Black South Africans were unjustly subjected to punishments suchRead MoreReport On Poor Service Delivery1707 Words   |  7 Pagesit is a human rights violation. 2. Every community needs the local municipality to provide basic needs such as refuse removal, lights and water supply etc. Poor service delivery is when that municipality fails to do so due to various factors. Clean, safe water, electricity, safe and clean living environments are all part of South Africa’s Constitution of Human Rights, and therefore, when these basic services are not delivered, it becomes a human right violation. I agree that this is a human rightsRead MoreThe Violation Of Human Rights1284 Words   |  6 Pages784478 Title: The Violation of Human Rights Table of Contents Page 1. Introduction 3 2. Relevance and value of human rights 3 3. Case studies 4 3.1 Universal Declaration of Human Rights 4 3.2 African Charter 5 3.3 Bill of Human Rights 7 4. Conclusion 7 5. Bibliography 8 1. Introduction Basic human rights are being violated every day all over the world. This includes each human being’s fundamental rights, which are rights that come with beingRead MoreThe Apartheid Of South Africa s Apartheid System Became A National Memory1706 Words   |  7 Pagessettlement would not have been possible. In addition, the TRC asked for anyone involved in gross human rights violations which included â€Å"the killing, abduction, torture or severe ill-treatment of any person,† to step forward and confess. Through the process of truth finding the true nature of South Africa’s apartheid system became a national memory. As a result, it was no longer possible for anyone in South Africa to pretend that the abuses perpetrated under apartheid did not happen. In almost all of theRead MoreInvestment in South Africa1213 Words   |  5 Pageswas established in South Africa in 1977 after the owners decided to expand its operations in South Africa. The construction of the plant brought controversy over the interested parties, there were two dimensions of the utilitarian benefits of the Caltex plant, and there were violations of the justice and of moral rights whereas on the other side there were possible benefits to the South Africans. The plant setup was helpful in that it provided job opportunities to majority of South African blacks, forRead MoreThe United Nations Universal Human Rights Essay1657 Words   |  7 PagesThe United Nations’ Universal Declaration of Human Rights sta nds as the current gold standard for every individual’s rights. Focusing on culture, one may see that cultural rights are not clearly defined and are oftentimes in conflict with other types of rights. In this paper, I will first discuss the United Nations’ use of ‘cultural’ in its universal human rights in relation to the concept of cultural relativism. Then, using South African and American practices, such as virginity testing and discriminatoryRead MoreHistory Of South Africa s History1686 Words   |  7 PagesSouth Africa s history is a story of conflict from its very start, spurred by European settlement territorial conquest, frontier expansion, and nineteenth-century global imperialism that generated internal competition between white settlers and the black African population over land and resources such as water. Formal South African history is dated to the arrival of the Dutch East India Company in 1652 (although there were indigenous groups living there prior to the arrival of the Dutch); externalRead MoreThe Case Of The Tronie Foundation1293 Words   |  6 PagesConstitution guarantees these rights and the Supreme Court has ruled that wherever the Constitution is silent and the legislature has not made a law, those International Covenants to which India is a signatory may be enforced through the courts so far as they are consistent with the law of the land. These treaties and covenants may also be taken help of in statutory construction. The framers of the Constitution of India incorporated all basic human rights as Fundamental Rights and made special provisionsRead MoreEthical Practices And The Supervision And Treatment Of Prison Populations1731 Words   |  7 Pagesrelated to the supervision and treatment of prison populations 2 INTRODUCTION This paper will define the treatment of prisons within the United States, Central America and Africa, it will explain how many of these countries human rights and due process are violated within the correctional system, it will further exam how inmates under the supervision of correctional staff treat inmates while they are incarcerated by not allowing them the due process thatRead MoreThe Declaration Of Independence : A Vital Part Of The Global Human Rights Regime Essay1258 Words   |  6 Pagesthe scope has expanded beyond just men to include women and children as well. The together part of the journey must be stressed, because no one country is capable of carrying the banner of human rights and dignity on its own. That is why multilateral mechanisms have become a vital part of the global human rights regime. While there might be nations like the United States, Russia, or China that would appear to have a larger voice, there are almost 200 countries in the world. Which means it is difficult

Sexual Harassment Legal Memo - 3646 Words

Issues / Questions Whether or not the actions of Ms. Leslie Gonzales towards Mr. Ray Garcia establishes an act of sexual harassment. Brief Answer Yes. Ray Garcia may file a sexual harassment complaint against Leslie Gonzales. The actions of Leslie towards Ray may constitute sexual harassment based on the Sexual Harassment Act of 1995 (RA 7877) and in consonance with jurisprudence. Nevertheless, with only the statement of Ray as proof and the lack of witnesses, although the presence of witnesses is not a requisite in RA 7877, the complaint may be faced with difficulties as the burden of proof lies on the claimant. Statement of Facts Ms. Leslie Gonzales is the VP for Corporate Relations of ILA Company. Ray Garcia directly reports†¦show more content†¦Work, Education or Training-Related, Sexual Harassment Defined. - Work, education or training-related sexual harassment is committed by an employer, employee, manager, supervisor, agent of the employer, †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦or any other person who, having authority, †¦.requests or otherwise requires any sexual favor from the other, regardless of whether the demand, request or requirement for submission is accepted by the object of said act. (a) In a work-related or employment environment, sexual harassment is committed when: (1) The sexual favor is made as a condition in the hiring or in the employment, re- employment or continued employment of said individual,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. or the refusal to grant the sexual favor results in limiting, segregating or classifying the employee which in any way would discrimin ate, deprive or diminish employment opportunities or otherwise adversely affect said employee; †¦xxx†¦ (3) The above acts would result in an intimidating, hostile, or offensive environment for the employee. †¦xxx†¦ Sexual harassment can also take several forms, wherein the object of attention could be at the receiving end of malicious stares, jokes, comments, notes, letters, graffiti or physical contact[2]. As summarized in Aquino vs Acosta [3] the elements of Sec 3, RA 7877 are â€Å"(a) any person that has authorityShow MoreRelatedSexual Harassment Legal Memo3639 Words   |  15 PagesIssues / Questions Whether or not the actions of Ms. Leslie Gonzales towards Mr. Ray Garcia establishes an act of sexual harassment. Brief Answer Yes. Ray Garcia may file a sexual harassment complaint against Leslie Gonzales. The actions of Leslie towards Ray may constitute sexual harassment based on the Sexual Harassment Act of 1995 (RA 7877) and in consonance with jurisprudence. Nevertheless, with only the statement of Ray as proof and the lack of witnesses, although the presence of witnessesRead MoreEqual Employment Opportunity Commission and Electronic Reserve Readings.1455 Words   |  6 Pages | | |Details |Due |Points | |Objectives |Determine the legal issues arising out of employment practices. | | | | |Compare and contrast employment and independent contractor relationships. | Read MoreSexual Harassment Dress Code Attendance Policy964 Words   |  4 PagesIn this memo I will be addressing a several of the U-Turn company policy and procedures. Concerning Sexual harassment †¢ Dress code †¢ Attendance policy †¢ Vacation policy †¢ Discrimination †¢ Alcohol use, drug use, and smoking. I will be addressing these issues due to fellow coworkers not complying with the company policy and procedures. Everyone needs to read up on these polices to be aware of what is to be expected. 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Include in your memo any laws which apply and any precedential cases either for or against Teddys case which impact liability. Include your opinion of the worst case of damages the company may have to pay to Virginia. |    | Your Answer: | Memo to CEO: Your company is in fact in liability for negligence in protectingRead MoreCan an Employee Discriminate in the Hiring Process?1240 Words   |  5 Pagesshould an employer take to protect themselves from potential sexual harassment claims? There are multiple precautions that an employer can take in order to provide protection for themselves in the result of sexual harassment claims. To begin, it is suggested to all employers that they are encouraged to take steps necessary to prevent sexual harassment from occurring.† It is important to communicate to employees that such harassment will not be tolerated as well as provide training to all employeesRead MoreHr Assignment1659 Words   |  7 PagesYou are an HR practitioner in a medium-sized company that will soon be hiring 20 summer interns. You have been directed to provide a 1500-word briefing for all line managers outlining the legal obligations that your company has to these new employees. Write a memo that outlines the most important legal requirement that managers must know about when hiring and managing these employees. You may wish to make specific reference to your jurisdiction’s laws addressing employment standards, occupationalRead MoreEmerging Issues in Cyber and Internet Law1308 Words   |  5 Pagesï » ¿MEMO School Name To: From: CC: Date: Re: Emerging Issues in Cyber and Internet Law The internet has become an almost indispensable part of daily life, both personal and business, for most individuals. The law has struggled to keep up with changes in the society that have come as a result of the booming popularity of the internet. This memo will examine two areas: the use and legality of electronic signatures and cyber stalking. For years the standard in business contracts was the use ofRead MoreCeo Liability Brief2919 Words   |  12 Pages1. Teddys Supplies CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddys case that impact liability. Include your opinion of the worst case of damages the company may have to pay to Virginia. (Points : 30) Dear Sir, I believeRead MoreCase Study : Genius Founder Can t Lead 1744 Words   |  7 Pagespressure from the company’s investors, the resignation of Travis Kalanick - its chief executive seemed to be the enormous, ground-breaking news out of Uber after a months-long crisis involving Uber’s tough-minded culture, executive misbehavior and sexual harassment. After the latest in a series of backfires at the lucrative firm, Travis Kalanick acknowledged: â€Å"It’s time to grow up,† and that he â€Å"Will seek leadership help† (Roose, 2017). Kalanick is the name that has taken a lot of heat for his leadership

Howard Street Jewelers free essay sample

The internal control concepts that the Levis ignored were a. Segregation of duties No one person should be responsible for all transactions from the beginning to the end. Betty had too many responsibilities that were interwoven and should have been performed by more than one person. She handled the cash that came in, maintained the cash receipts and the sales records. Another concept that this relates to is that no one individual should perform more than one of the following; recording transactions, authorizing transactions and maintaining custody over the assets. Betty was able to do all three; selling jewelry, putting items in layaway, recording sales, maintain cash receipts and accepted the cash. Betty was allowed to have incompatible duties, which allowed her to commit fraud of $350,000. b. Physical safeguarding of assets – She physically handled all the cash that came in and had ample opportunity to skim the cash even before any transactions were recorded. Alvin was not able to locate the layaway ticket in the layaway file, nor was he able to locate the sale at all in the sales records. When Betty returned to work the next day and quickly produced the layaway ticket, saying it had been in the file all along, Alvin began to rethink Mrs. Levi’s suspicions. This doubt was compounded with Betty’s explanation of never ringing up the sale as an oversight. Over the following several weeks Alvin studied the cash receipts and daily sales records. He soon realized that their trusted and long time employee, Betty, was stealing from the company and estimated her overall embezzlement at over $350,000 (Knapp, 2011). 1. Identify the internal control concepts that the Levis overlooked or ignored. The Committee of Sponsoring Organizations (COSO), formed in order to establish what businesses could do to improve financial reporting, is comprised of representatives from the Financial Executives Institute (FEI), the American Accounting Association (AAA), the Institute of Internal Auditors (IIA), the Institute of Management Accountants (IMA), and the AICPA. According to COSO the five components of internal controls include: 1. Control environment – sets the internal control tone of the company, is he foundation of all other control components, and its factors include integrity, values, competence, management philosophy of authority and responsibility, and employee development. Risk assessment – the identification and analysis of economic, industry, regulatory, and operational risk factors that jeopardize the ability of the company to reach its objectives. 3. Control activities – activities that ensure management’s directives are carried out and include approval procedures, verifications, reconciliations, performance reviews, physical inventory security and separation of duties. . Information and communication – open communication and reporting of operational, financial, and compliance information to all interested parties that is timely, reliable and relevant. 5. Monitoring – ongoing monitoring of the effectiveness of the internal control systems by internal and external evaluations, (The Internal Auditor, 2006). As is common with many small businesses, the Levis did not have any of the internal control components in place. Because it was just the four of them running the store, creating a control environment was probably not priority as ethical behavior and integrity were assumed. In assessing the risk of the company not meeting its financial objectives, the Levis most likely discussed the economy, and may have even discussed theft as a risk, but obviously did not deem employee embezzlement as a risk, or they would not have allowed Betty unrestricted access to the entire cash cycle. The most obvious and important control activity that the Levis failed to have is separation of duties. The person who physically receives the cash should never be the same person that records the cash receipt, (Association of Certified Fraud Examiners, 2002). Betty was able to receive the cash payment from a customer and never record the sale. Authorization to execute transactions, recording transactions, physical custody of assets, and periodic reconciliation of records to physical assets should each be performed by a different individual, (Louwers, Ramsay, Sinanson, Strawser, amp; Thibodeau, 2011). Information and communication happened within the Levi’s business, but it was not heeded. After Alvin did monitor Betty’s work, the daily sales and receipts records, he was able to detect the fraud. Better monitoring of inventory could have detected the fraud sooner as the unrecorded sales would have caused inventory levels to be lower than sales records indicted. Additionally, better monitoring of Betty’s unrealistic fashion and vacation trends should have been a red flag to the Levis. 2. When Lore informed the CPA of her suspicions regarding Betty, what responsibilities, if any, did the CPA have to pursue this matter? Alternatively, assume that, in addition to preparing tax returns for Howard Street Jewelers, the CPA (a) audited the business’s annual financial statements, (b) reviewed the annual financial statements, and (c) compiled the annual financial statements. SAS no. 99 and AU 316 require that an auditor detect fraud if it results in materially misstated financial statements (AICPA, 2007 and PCAOB ,2012). While no other rules require the CPA or auditor to detect fraud, statements of professional conduct such as the AICPA’s Principles of Professional Conduct, Section 56 – Article V: Due Care, require the CPA to perform their duties to the best of their ability with concern for the client’s best interest (AICPA, 2012). Therefore, only if the Levi’s CPA conducted an audit of the business’s financial statements and found the fraud to cause a material misstatement would he be obligated to further pursue the matter. However professional codes of conduct requiring him to perform his duties as CPA to the Levis should motivate him to further pursue the matter. 3. Provide the Trubeys with an overview of the key internal control issues they will face in operating a jewelry store. Identify at least five control activities you believe they should implement. Creating a control environment is the first step and foundation for all other internal control components. It is important for the Trubeys to set an example of integrity and ethics in their management style. They must set policies and procedures, such as reviewing financial data monthly, performing background checks before hiring a new employee, assigning appropriate levels of authority and responsibility, and stick to them. The Trubeys identified high dollar values of inventory and significant daily cash transactions as areas of high risk. The control activities to focus on should be activities that mitigate those identified risks. Some suggested controls activities include: * All inventory purchases need to be approved by Mr. or Mrs. Trubey. Upon receiving inventory, the physical inventory should be compared to the purchase order to ensure all items ordered arrived. * It may be prudent for the Trubeys to hire a bookkeeper. It is of utmost importance to maintain a separation of duties. For example if the cashier collects the money throughout the day, he can also count the drawer at the end of the day and take the money to the bank, but he can not be person who records the daily sales and posts the cash receipts to the books. * Check signing authority should remain with the Trubeys exclusively. In preparing accounts payable, the invoice should be accompanied by the approved purchase order and the inventory packing slip to ensure that what is being paid for was actually ordered and received. The Trubeys should review this as they are signing the checks. * Insurance policies for most jewelry stores require extensive security systems, including removing all jewelry from the floor and storing in a safe during non-operating hours. Access to the safe and combination should be minimal, limited only to the Trubeys if operationally feasible. If the store will be using a computerized point of sale system, information access levels should be established and adhered to. For example a sales clerk might be able to only look up inventory, the cashier able to ring up sales transactions, but only the Trubeys able to perform voids or returns. * A reconciliation of physical inventory to recorded inventory should be performed monthly, quarterly, semiannually, or at the very least yearly. * Bank reconciliations to the accounting records should be performed at least monthly, as well as monthly reviews of profit and loss statements. This not only reviews the performance of the sales staff and the store, but also through variance analysis ensures that all transactions are being recorded properly, such as expenses. If the Trubeys hire a bookkeeper, they will have enough people to ensure a proper separation of duties. If they are active in the business they can create the proper control environment and monitor that all policies and procedures are being adhered to. Monthly performance reviews with the staff will reinforce internal controls and help create a structured environment. People, not policies, are the key factor in maintaining effective internal controls.

Tresemme Marketing Strategy free essay sample

At the very first time TRESemme was only intended to be distributed within salon for professional hairstylist. But, with the increasing demand from salon and expanded market scope, TRESemme realized their potential market and re-launch as the home haircare product that provided professional salon quality without the salon price. Unlike other affordable haircare product that sells their product in a mainstream way, like having brand ambassador and so forth, TRESemme choose to build partnership with prestigious event and competition to gain the brand awareness from all form of society. TRESemme believe that through making partnership with prestigious events and competition like Asia’s Next Top Model and Mercedes-Benz Fashion Week, customer will believe their quality without worrying the high price. After taken over by Unilever in 2011, TRESemme even gain more success. Their market scope is expanded to Asia and some other countries. They are now competing with various international products, like Pantene, Garnier and so forth. We will write a custom essay sample on Tresemme Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 2011, they are having the biggest market share for the shampoo. Realizing that they still have many weaknesses regarding the product range and somehow intimidating bottle size, TRESemme is still having their own spotlight. II. COMPANY BACKGROUND amp; OBJECTIVES TRESemme’s Profile This brand starts of on St. Louis, Missouri on 1974 to be distributed within salon. As time goes by, the product became more popular and realizing the truth that every woman deserves a beautiful hair with affordable price, TRESemme launched their product for public with affordable price. They commit to have a salon quality product that tested by professional stylist but still affordable for everyone. The name â€Å"TRESemme† itself is a wordplay that referred to Edna L. Emme as the spokeperson in haircare industry. Some people also said that â€Å"TRESemme† is a wordplay from â€Å"tres aime† which means â€Å"very liked† in French. In 2011, TRESemme is taken over by Unilever for $3. 7 Billion. After it has taken over, TRESemme expand their range of market to Asia and some other country surrounding. They believe that TRESemme can gain success. Unilever see potentiality in their product and could inline with Unilever’s mission to provide customer’s goods with affordable price. Though TRESemme build partnership with prestigious events and competition, they do not give their customer a high price. The partnership built to prove how qualified they are as a haircare product and to prove that customer can get salon quality hair without going there. The partnership has proven to increase their sales and brand awareness. People like TRESemme and they keep buying it due to its affordable price. TRESemme Mission Statement As a product with a professional stylist’s standard, TRESemme’s mission is to provide the best haircare product that can be afforded by anyone. They believe that everyone deserve the best product that fit their economical ability. Upholding their mission, there are 3 (three) missions that brought by TRESemme, Professional, Affordable, Salon Standard. In the first time of their launching, TRESemme’s tagline is â€Å"Used by Professional†. The tagline is intended to convince customer that TRESemme is not just an ordinary haircare product, but a professional product that can be used at home. It has proven that over 60 years of TRESemme’s existence, there are many professional hairstylist has used it in their salon and satisfied their customer Within their mission, TRESemme also included â€Å"affordable† as one of them. As they believe that every women deserve to have a salon inspired hairstyle, TRESemme also consider the economic ability of each countries and set the most suitable price that can be afforded by everyone and still competitive to compete with their competitor. With such quality and price, TRESemme can gain lots of customer and take over the market really soon. The last mission stated by TRESemme is salon standard. As we know that in 1974 TRESemme start their business as a haircare product for salon. The standard that they uphold of course not a usual standard to make people’s hair look more gorgeous, but to make people’s hair more beautiful and look expensive. Until now that they become a customer goods product, TRESemme still uphold the standard to make their product prestigious for everyone. From customer’s point of view, TRESemme is a success. They fulfilled their mission to provide a qualified haircare product that affordable for everyone. Some hair problem like frizz, hairfall and dandruff can also be treated well by the product. With their salon standard, TRESemme has successed to fulfilled customer’s expectation and gain a big success. III. MARKETING STRATEGY Market Environment According to the Foundation of Marketing book from Pearson, Marketing Environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers. In the marketing environment we should analyze and consider the Strenghts, Weaknesses, Opportunities, and Threats (SWOT). Four key components considered in improving the marketing strategy for TRESemme include: PRODUCT TRESemme create a new product which is distinct line of mens haircare, this company also design medium-sized shampoo amp; conditioner bottles to meet the product mix of the competitors, they provide money-back guarantee if the consumer is not satisfied with the product including the Salon Standard tag line in addition to professional. Affordable Salon standard will replace the existing used by professionals and the last that TRESemme used is they allow for products to be purchased on the official TRESemme website salon standard PRICE For the price they maintain competitive prices for consumers (in Indonesia it’s only 16k for 220ml). This is in keeping with the affordable aspect of our brand. Another strategy is TRESemme promote online or instore discounts for consumers who view particular advertisements, and they also provide clearly list prices of products their website PLACE Maintain the availability of the product in salons, pharmacies, department stores amp; supermarkets around the world. TRESemme also provide consumers with a convenient online method of purchasing products to make the customer of TRESemme feel practise, simple, and easy to buy. PROMOTION To promote, the strategy that TRESemme use id first create television commercials that are made in Australia Engage in more frequent celebrity endorsement establish a name for the brand Build relationships with salons in Australia to promote the hair products Include a complementary pump for consumers who buy the large shampoo and conditioner bottles. In Asia they make the promotion by sponsoring the prestige event like Asia Top Model. SWOT ANALYSIS Strengths 1. Professional Products at an affordable price, TREsemme offers high quality but lower in price 2. Used commonly by hair case professional 3. Products are available in large bottle providing value for money 4. Convenient to purchase 5. Large captive target audienceThreaths 1. Other competitors in the market creating more awareness through their advertising 2. Competitors with a greater product mix 3. Constant threat of new competitors 4. Advancement of scientific technology allowing competitors to promote their products as more efffective, or even environmentally friendly| Weaknesses 1. Limited range of products available for men 2. Size of bottles are commented to be intimidatingly large for individual use 3. Breadth and length of TRESemmes product line is not as expansive as other competitors in the market 4. Minimal advertisements online, in magazines, on television and other promotional outlets advertising the brandOpportunities 1. Opportunity to expand the product line and create a men range 2. Sell mid-range sized shampoo and conditioner bottles rather than only 1L and travel sizes 3. Create more awareness of the brand through more advertisements 4. Promote TRESemme through celebrity endorsements| Analyzing Competitors of TRESemme Tresemme is used around the world since 1947, but have recently been present in Indonesia in 2012. For two years establish, the growth of TRESemme has significant increase. It became evident through online research that TRESemme only ever releases television commercials from America. The celebrities and countless other women featured in the commercials are all American. Strategy of TREsemme suggested by Alberto Culver International would be to create television commercials in Indonesia. In anaylsing the Indonesian consumer market, it is evident that the brands who are competing with TRESemme are based in Australia. Subsequently, it would be effective to promote the brand alongside a relatable celebrity. Comparison| TRESemme| L’oreal| Dove| Pantene| Product| Shampoos amp; Conditioners (Gentle, Cleansing, Moisturizing, Naturals, Smoothing, Strength, Volumizing, Waterless, Curls, Color Protection, Deep Cleansing)Hairstyles (Cream amp; Milk, Curls, Hairspray, mousse)| Consumer (skin care, make-up, hair color, hair care), Professional, Luxury Product| Hair care (Shampoo, Conditionare, Treatment Conditionare, Styling Aids)Bar/Body washDeodorantLotion| ShampooConditionareDaily Rinse-off TreatmentLeave-on Treatment| Benefits| Give any tips how to make a beauty hair look like, problem solution of hair, new updated trend hair model, styling tips, forecast beautiful hair in any weather, help women step out with style (community of TREsemme)| make a trend about color id as a their main key, create media center of hair, innovating to reduce the environmental footprint, offer career, have many foundation (the community of L’oreal can join)| Provide article and advice, dove science, social mission, dove offers become a dove insider for their consumer| Providing personal consultaton, Give any tips how to make a beauty hair look and updated trend, offer satisfaction guarantee, have a social events for their consumer and around itself| Price| Start from Rp. 16. 000 for 220ml | Rp 30 000 for 220ml | Rp 24. 000 for 220ml| Rp. 24. 000 for 220ml| IV. CUSTOMER ANALYSIS Unilever customer spending chart Amsterdam Unilever, the worlds second-largest consumer goods company, posted third quarter results that beat analysts estimates, due to higher prices and higher sales in emerging markets, mainly in Brazil, the company reported on Thursday. Unilever, with its strong position in home and personal care, reported that its sales rose 10. 3% to â‚ ¬13. 4 billion in the quarter ended September, compared with the same period last year. As much as 4. 1% of it was created on foreign exchange transactions. The British-Dutch company also reported that its underlying sales grew 5. 9% in the third quarter, while it was up 12. % in emerging markets when compared with the same period a year ago. Revenue in emerging markets delivered another quarter of double-digit growth, taking year-to-date growth to 11. 7%, while developed markets declined in the quarter but are still up 0. 8% year-to-date. Regarding hair cosmetics, TREsemme did well in its traditional markets, made strong headway in Brazil, and has been launched in Indonesia and India. The company also reported that strong growth in laundry reflected volume growth ahead of its markets due to sustained innovation delivery and effective brand communication. Shares of Unilever rose 2. 91% to ? 23. 31 as of 8:41am GMT in London trading. Unilever gain in London is due to purchasing power the high, especially in the home and personal care products. This is due unilever always improve the quality of the product and sell them with a fairly competitive with the famous product. Such as Tresemme, this is hair care product is designed professional, but unilever could sell at affordable prices, so many people are interested in the lower middle class to upper middle class and the purchasing power of these product can be said to soar Indonesian market, because the average Indonesian people already believe that unilever has never issued low-quality product. The Tresemme product can thrive in the Indonesian market. TRESemmes marketing strategy is a success. These days, following the trend many urban female likes to experiencing with their hair styles and the desire of having a salon quality hair treatment product to be use at home every day is increasing. TRESemme is dedicated to creating salon-inspired, and allows the customers to create their own style and experience that salon feeling every day. One of the reasons TRESemmes marketing strategy is working is because of the customers value and money value from their product. They offer a complete line of salon products quality for the customer with an affordable price. Its priced between the entry level bargain brands, such as Unilevers Suave or Albertos own declining VO5, and premium brands Pantene and Fructis. The products that they offer such as shampoo, conditioners, hairspray gels, dry shampoos, mousses, and many more for every type of hair and style such as hair repair for damaged hair, shampoo for colored hair, climate control, etc. Not only providing products for hair treatment, they also have their expertise available online for customers that need help with hair style, and they are also giving tips and advice for instance star hairdressing tips, advice from their stylists, and recommendations. The brand awareness of their product is pretty success. In every advertisement and even in the products they use the line of used by professionals as their tagline or slogan. The professional hair stylish used TRESemmes products in famous fashion shows, photo shoots, and other entertainments shows or events such as Australia’s Next Top Model, Project Runway, and Mercedes Fashion Week in New York that pretty much is the center of fashion world and these deal has big role on the success of TRESemme. In Asia, recently TRESemme were choosen as the product to produce good quality hair for the contestants of fashion reality show, that is Asia’s Next Top Model 2012. Through these kind of shows and professionals using their products the people awareness of the brand is highly increase especially those of them who follow or always watching these kind of fashion reality shows. In Indonesia alone TRESemme just recently got in the country brought by Unilever and they got good responds and feedback from the people. In less than a year they swept other competitors such as Dove. Their products is available in more than 20 countries such as America, Brazil, Spain, Thailand, and Australia, and all give positive enthusiasm. TRESemme blew away the competition in organic sales growth last quarter at 12. 7%, backed by a 20% increase in ad spending. The brand received $56 million in measured media support lin 2010 and $32 million through May of 2011, according to Kantar Media. Mass hair care Brand| Sales| Pantene| $436 million| Garnier Fructis| $221 million| TRESemme| $211 million| Source: SymphonyIRI| TRESemme remained around $10 million behind Garnier in the 52 weeks ended July 11 and had less than half the sales of Pantene. But its been growing faster than either. TRESemme is already the clear leader in hair spray and styling products and was the only of the leading brands to gain share in all four major segments of mass hair care, also including shampoo and conditioner, in the past year in SymphonyIRI data. Market share movement (in percentage points)* 52 weeks ended July Hair spray| Styling| Shampoo| Conditioner| Pantene| -1. 0| -0. 7| +0. 2| +0. 1| Garnier Fructis| +1. 0| -0. 4| -0. 6| -0. 3| TRESemme| +1. 5| +0. 4| +0. 7| +0. 4| Four weeks ended July 11 | Hair spray| Styling| Shampoo| Conditioner| Pantene| -0. 2| +0. 7| +0. 1| +1. 6| Garnier Fructis| +1. 3| +0. 3| -0. 3| -0. 1| TRESemme| +0. 2| Flat| +1. 1| +0. 6| *For daily hair-care categories Shampoo category excludes dandruff shampoo Source: SymphonyIRI| Another story behind the success of TRESemme is because of strategic partnership. TRESemme formed a partnership with ELLE, the number one global fashion magazine. Through the partnership, ELLE and TRESemme, along with CAA Marketing, a division of the leading entertainment and sports agency, will launch Dirty Little Secret a print and digital graphic novel series, which follows the lives of savvy, stylish and single women living in NYC. Through this series people awareness of the brand, again, highly increased. Moreover, the story of the drama is about fashion world, follows new girl in town an aspiring hairstylist and her encounters with some of the most stylish and chic women in the fashion and beauty worlds. The compelling drama also features real life TRESemmes celebrity stylist, Jeanie Syfu. TRESemmes marketing strategy is a success. However, they have weaknesses. They do not have wide range of product line, that is not as expansive in the market as other competitors. The products that are available for men use is also limited. Many people are pleased with the giant size of TRESemme products bottle, but if it is for an individual use purpose the bottle can be intimidating. V. CONCLUSION In summary, Alberto Culver International Corporated has been highly successful in promoting the brand TRESemme. Subsequently its product line has maintained a strong position within the Australian and Indonesia consumer market. Implementation of minor marketing strategical changes suggested from our research will only further provide a successful outlook for professional affordable salon standard. Refrences List http://www. tresemme. com/ http://www. unilever. com/brands-in-action/detail/TRESemm-/292124/ http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/8028641/Unilever-buys-TRESemme-maker-Alberto-Culver-for-3. 7bn. html http://adage. com/article/news/marketing-tiny-tresemme-rising-top-hair-care-heap/145573/pn. newsblaze. com/story/2010052515400200001. pnw/topstory. html http://www. prnewswire. com/news-releases/tresemme-and-elle-form-strategic-partnership-for-the-innovative-new-series-dirty-little-secret-95315739. html http://www. loreal. com/_en/_ww/index. aspx?

Second Hand Lions essays

Second Hand Lions essays We watched the movie Secondhand Lions in class. I really enjoyed the movie because the actors are superb, the characters endearing, and the plot has an I cant wait to see what happens next quality that keeps everyone laughing, gasping in surprise, and amused in disbelief. The first reason why I like this movie the main theme of the plot. The plot is about two aging uncles teaching a young boy about becoming a man. Walter, the grand-nephew, finds life with the uncles. Theres no phone or TV and the main activities are gardening and annoyance of salesmen. They are said to have endless supply of cash in a series of African adventures. Many people try to tell Walter that the uncles are bank robbers. Most of the story has to do with the young Garth and Hub, who ended up in the French Foreign Legion and had unbelievable adventures with a princess named Jasmine and a shameful Sheik. Walter is faced with different pictures of his uncles, are they bank robbers, or heroic adventurers? Soon, he must decide what he believes in. The second reason why I like this movie is because of the superb characters. I love the characters, especially the bigger than life nature of Hub and Garth. The uncles are very realistic characters. Garth is one of Walters uncle who has traveled the world in a numerous of adventures. Walter's character matures throughout the movie. I see Walter unsure of himself in the beginning, but later into the movie he seems to be finding his footing. An important part of Secondhand Lions involves flashbacks that are in Garths tale of his and his brothers past. Uncle Garth tells the stories, which we see through Walter's mind. It leaves Walter wondering whether the tales are really to believe. The scenes showing the African adventures are well-handled. These flashbacks are the central to the plot of the movie. In conclusion, I really enjoyed the movie because the actors are s ...

Students will be required to research the topic of Effective Assignment

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