Thursday, September 3, 2020

Knowledge Management in Hewlett-Packard Free-Samples for Students

Questions: 1.List the Knowledge Management Initiatives received by HP? 2.Explain the Impact of receiving Knowledge Management Practices on HPs Success. 3.The Case Study Indicated that HP has utilized Lotus notes as an innovation vehicle to Establish distinctive Knowledge Bases. Direct a Brief hunt about Lotus notes and Explain how it is helpful in Establishing a Knowledge base. What is the Importance of having a Knowledge base in Knowledge Management? 4. For what reason do you think the Training Review never took off? What could have Karney done so as to make it Work?5. What are the Incentives that Karney used to advance the Knowledge Bases? What was the Effect of those Incentives?6. Karney pronounced that there is a hazard with the Knowledge Base. What was it and how could he Propose to Overcome it? 7. For what reason do you think the Knowledge Management with PPO Customers Initiative didn't succeed? Answers: Presentation Information the executives is the procedure where data and information are caught, sorted out and effectively circulated. It includes a methodology that recognizes, assesses and shares all the information relating an association. Information the executives is critical to the accomplishment of the association. HP is an association that applied the information the executives strategy to recognize its qualities, assesses its market and improve the general execution of the association. 1.Adopted information the board activities Hewlett-Packard Company embraced three information the executives activities (Goh, et al., 2011). The administration held an arrangement of courses on information the board. The activity was to unite all individuals all individuals inside the association. They thought of the three information the executives ventures. Making an obligation of the specialists This was expected to be the wellspring of information for HR in the organization labs. Tony Carrozza, one of the Information Technical Engineer, built up a registry known as Connex, where all workers profiles are set, basing on their insight specifically fields. Coaches Trading Post HP embraced this activity with the point of having instructors circulated over the organization. This were the individuals who thought that it was difficult to share information, and the thought was to take a shot at a typical strategy for sharing information among the teachers and mentors Advancement of information joins This included an assortment of information on the improvement of items in the organization in an information interface .it contained data acquired from mastery by the information data editors. Be that as it may, this objective fizzled, and the system was not created. This prompted the advancement of HP Network News database that contained the FAQs segment on their items to help clients (Goh, et al., 2011) 2.Impact of receiving information the board rehearses The spread of information inside the specialty units was exceptionally accomplished in HP. The workshop empowered the different gatherings to pick up skill in the administration of data inside the company.Through Trainers Trading Post more information was shared by instructors and an incredible improvement was noted among those people who had an issue with sharing information. HP understood a monstrous progression of strategies and thoughts among the interior workers with the assistance of Lotus Notes Technology .the common information has prompted the improvement of innovative items. Through Knowledge the executives, quicker dynamic was figured it out. At the point when inside specialty units, met up in huge numbers, different assessments were created which helped in deciding (Baets, 2005). Workgroups united their genuine encounters in their fields, which helped in shared thoughts that molded HPs choices. Making Connex, planned for exploiting the encounters of existent specialists in HP. This made cooperation among individuals. They profited by information contributed by each gaining from encounters of others is advantageous, expanding profitability since individuals apply the obtained information in the current essentials. 3. Lotus Notes Lotus Notes is a product application that organizes and depicts databases to the clients business workspace. As per Calabria and Burke (2002), Lotus Notes consolidates applications in business, informing and messaging and joint effort into one workstation.It is an importation instrument in sharing advising consequently making an information database. It is urgent in each business as a result of its combination power, where a business utilizes it for messages group working, community learning and information the executives under a similar space. Through turns of events, Lotus Notes is utilized in different routes in information, the executives to make an information base. This is made when people in business are associated with imparting of insights, thoughts, and their encounters. This makes a cooperative database that contains all the data that is shared and examined through the messages (Trochim, Arora and Donnelly, 2016). In information the executives, an information base significant on the grounds that a portion of the data put away may should be refreshed after some time just as for future reference. .the data put away may likewise be utilized preparing to other newcomers in an association. An information base builds profitability in the business, this because of the reality, representatives invest more energy looking checking on data on the most proficient method to perform work. The group working, is another advantage of the information base. This is on the grounds that a few representatives utilize the put away data to cooperate and consolidate their sentiments on put away information. 4.Failed preparing audit The preparation audit fizzled in view of the teacher's hesitance to impart their insights through online databases on the significance of assessments materials and the individuals who gave them. The absence of inspiration by the representatives was the significant misfortune. They felt that there was no inspiration in the assortment of the reports, for example, awards for doing as such. This individual from the association came up short on the activity to embrace the shopper reports and get information from them. In acknowledgment of why the Training Review fizzled, Karney would have made a structure that dispenses with the deterrents that were preventing individuals from sharing information through the assessment of buyer reports.' They are significant advances engaged with planning an effective structure for the cooperation. To start with, the kidney would have a made an intelligent virtual condition where individuals would share their insight on the purchaser reports in a fascinating way. This virtual space would be perfect in talking about the significance of customer advertise. With each thought and material assessed, a part would procure focuses. Those with the most noteworthy focuses would get an opportunity to went to meetings with prominent advertisers in the United States. Besides, while winning focuses, individuals would feel, that there is a prize, in taking part in the information sharing. Henceforth, all individuals would endeavor in gaining the most elevated focuses. Karney exp ected to think of a persuasive framework to initiate the commitment by individuals in the preparation survey. In conclusion, in each information sharing stage, pioneers need to go about for instance to the individuals by participating during the time spent sharing information. In this situations, Karney would have been associated with connecting with different individuals. This would have made the stage simpler and progressively efficient by being a piece of it. On the off chance that pioneers connect with, individuals would be spurred to do too. 5.Incentives to advance information bases. Karney advanced information bases by utilizing motivating forces. He utilized various impetuses to make inspiration in individuals. He gave the free miles. This were Notes offered uninhibitedly to the clients who occupied with the information databases. Also, he empowered procuring focuses through each commitment made by a part. Karney utilized voice message influences just as messages to build the quantity of the commitment made by individuals. This motivating force had impacts, to the information bases. For instance, through the free notes, a ton of individuals connected more in submitting commitments just as perusing what had been shared.Within a time of a year, in any event 67% of the instructors had understood posts while 63% had added to the information assembled. Impetuses have prompted expanded inspiration among individuals to share information on the different subjects on items, advertise and upper hand in HP. There was an expanding number of individuals who took an interest, hence a prominent increment in the information sharing. There was a ton of new data dispersed in the information databases that advanced HP on the loose. The individuals from this association expected a positive way to deal with the information sharing procedure because of the motivating forces. They understood the significance of information assembled and how it was affecting the association decidedly. Advancement in information prompted more developments and greater efficiency among individuals (House and Price, 2009). 6.Risks in information bases Karney called attention to that the information base was at risk for going down if there needed somebody to push for it. Karney understood that in the event that he didn't catch up on the database, it couldn't flourish in the organization and there would be less commitments. For this situation, there was no cooperation and self-inspiration to deal with the databases. Karney understood that the information puts together exclusively subordinate with respect to an advertiser to control inspiration for the individuals to lock in. There was a need to make the soul of virtual collaboration among individuals so that, the information database could run without his quality. This included starting an enthusiasm among individuals on the significance of information databases and their effect on their presentation. This would be accomplished by making preparing open doors for the representatives, to make mindfulness on the need and significance of the information databases, (Ishikawa Naka, 2007). Collaboration is utilized to make the way of life of an association, improve solidarity among laborers and to build execution in the association. HP needs to make the soul of

Saturday, August 22, 2020

Exploring General Types of Research Design and Approaches Essay

Investigating General Types of Research Design and Approaches - Essay Example Thus, the worry for Corporate Social Responsibility (CSR) is rising. Organizations are concentrating towards the advancement of a feeling of CSR just as concentrating on their essential qualities to advance their items and continue their buyers (Enquist, Johnson and Skalen, 2005). Regardless of the broad improvement of the CSR idea, there is a continuous discussion since long that the fundamental objective of a business is to boost the benefit for its partners while the advancement of CSR increments stockholder’s venture (Friedman, 1962). By the by, various past investigations have built up that CSR truly enlarges the businesses’ money related execution over the long haul. The subject has a great deal of extent of innovative work since the relationship between the CSR and the firm’s budgetary execution has been questionable and had been contended by numerous researchers, for example Pava and Krausz (1996) related CSR to company’s execution while Ullmann (1 985) doesn't relate these two together. Since any of the company’s activities some how or different impacts its exhibition in this manner it very well may be said that the presentation of an organization depends over its CSR activities. Essential Research Question The essential research question detailed for the previously mentioned investigate issue is: How does the money related execution of a business identifies with it CSR exercises? Optional Research Question In request to explore the previously mentioned essential research question, I have figured the accompanying auxiliary research addresses that will be useful for a quantitative examination of the investigation. How CSR exercises of a business impact the view of its clients for its image? How the recognized client recognitions impact the business’s execution? Strategy I expect to utilize a quantitative research technique, which fundamentally centers around the realities and items of common sense of the subject viable. The essential target of choosing this plan approach is the idea of this investigation that leads towards the assessment or evaluation of the company’s execution based on its customers’ recognitions about the brand that is, thus, affected by its CSR exercises. It is important to obtain the on-ground information on businesses’ exhibitions and their methodologies in order to decide the effect of Corporate Social Responsibility over the money related execution of a business. Keeping in see the target of the investigation, I believed it to be the best to get the information identified with the CSR and the turn-over of different organizations and afterward survey the gathered data to reach to the finish of the examination. The post-positivistic guideline is the philosophical research approach that supports this examination. The post-positivistic research reasoning will assist us with finding out the Do s and Don’ts of a business. This methodology is nee dy over various ways of thinking such like implicit agreement hypothesis, temperance morals, post innovation and Habermasian basic hypothesis. I plan to receive the post positivistic philosophical structure in this examination since it will give the logical component of reality to the examination that will lead us to challenge and re-develop logical hypotheses through observational research. I will

Friday, August 21, 2020

Darkest Child Free Essays

In the novel The Darkest Child the creator Delores Phillips shows the exercises and likely hood of experiencing childhood in the still supremacist Deep South. The principle character Tangy Mae experiences hardships and tribulations among her family. Her mom Rozelle Quinn shows negative propensities for a mother by being over controlling of her children. We will compose a custom exposition test on Darkest Child or then again any comparative point just for you Request Now Rozelle regularly beat and got her youngsters names out of dissatisfaction and wrath. Tart Mae and her kin must get down to business all together for the family to get by without a dad figure while managing their chiding mother. In the story the Darkest Child the mother Rozelle Quinn is a thirty †multi year old tall slim woman with dim eyes thus lighter looking that she can be mistaken for white is the mother of ten kids including Tangy Mae who all lived in dread of her states of mind and temper. Rozelle favors her fair looking children, however demands that they all affection and comply with her unquestioningly. Tart Mae is her most intelligent and darkest shaded youngster, and her mom treated her distinctive thus. Tart Mae went to class longer than every last bit of her different kin and needed to proceed yet her mom wouldn’t permit her to in light of the fact that she needed her to work like the remainder of her kin. Her mom would regularly beat her and her different kin a model from the book is â€Å"The belt circled through the air in a surge, however as opposed to striking Martha Jean it cut into my shoulders, neck, and back. It thumped me wobbly. †(Phillips 119) Her mom would consistently reveal to her things like she was monstrous. She would converse with her children in any case she might want and constantly undermined them to express what is on her mind for instance â€Å"Effortlessly, Mama folded her other arm over Martha Jean’s neck and inhaled into her ear, imbecilic bitch. You nothing more than trouble, moronic bitch. I’ll break yo’ goddam neck. †(Phillips 118) But some way or another through all the upsetting circumstances Tangy by one way or another despite everything figured out how to keep her head up and remain solid through everything. Their mom had a psychological instability she would â€Å"Satan’s in here, she said in an empty voice, her look dashing about the room. While I was gone, one of you all let satan in my home. Who right? Nobody talked. Don’t stay there like simpletons. I wanna realize who did it. †(Phillips 69-70) This shows Tangy Mae’s mother experiences a psychological sickness. Tart Mae and her kin have experienced everything from bigotry to being baldly abused by their mom. Their mom needed to be in charge of as long as they can remember and if her children at any point conflicted with something she said and didn’t comply with her principles she would mercilessly hit them and call them a wide range of names. Instructions to refer to Darkest Child, Essay models

Friday, June 5, 2020

The Harm of Stories - Literature Essay Samples

Throughout time, storytelling has evolved and changed with society. While oral storytelling is not as prevalent as it once was, the stories that were once passed down orally have now been written and passed through generations and cultures in this manner. However, the form that the story takes has not had an effect on storytelling as a whole. Storytelling has provided a way for tellers to pass along ideas on culture, ways of life, and traditions that may otherwise have died out. Oftentimes, stories can become convoluted after being passed on via word of mouth, yet, others keep their integrity. No matter the truthfulness of the story, storytelling has consistently proved to be harmful due to its ability to influence the listeners’ or readers’ thinking. In this paper, I will prove that stories are inherently harmful due to the ability the teller has to influence the listener through relatable or believable stories, whether they be fact or fiction, to solidify the gender h ierarchy as shown in literary stories such as Sunjata, Lysistrata, and the Tale of Genji. The solidification of the gender hierarchy through stories cemented women into a position below men, of which women were and still are unable to escape or to improve on. The gender hierarchy is commonly manifested through the objectification of women. This is exemplified through these stories, which have kept women from advancing in society, due to both society’s disapproval and the views that these ideas give women of themselves. Even though they are more than capable of playing a part in society, they believe that they are not able to or are shown that they are not welcome to. With the help of cultural norms, stories have promoted the view that women are less than men. All throughout time, stories have prevented women from being able to break out of these ideas and improve their status in society. The societal ideas regarding women are demonstrated through Sunjata, the West African Epic of the Mande People. Within this poem, the societal norms of the Mande people are passed along through the words and actions of different characters when speaking of or to women. In this poem, after the hunters killed the buffalo, the Condà © stated: We said any hunter who kills this one, We will bring out three age sets of girls, And any girl they choose from among them will become his wife. (Sunjata, 28) By offering these women, the Condà © people demonstrate the societal objectification of women. This form of objectification portrays women as if they are not even truly people, but simply a gift or object that can be given to men as a reward. This is extremely harmful to women because it traps them into this societal idea and makes it close to impossible to escape or even want to escape. If society portrays women as only objects, then it is difficult for them to see themselves as anything else. This makes it impossible for women to improve their societal status or even to demonstrate that they are living, thinking, breathing humans. Aristophanes’s Lysistrata helps to uphold the gender hierarchy by solidifying the idea that the main purpose of women is to serve and satisfy men. Throughout this play, the women of Greece use their sexuality in order to have a say in political affairs. In Athenian society, women do not have much of a say in political matters, even though they are both interested and capable. However, because the women cannot have a say in society, the supposed role of women comes into play. Due to the societal sexual objectification of women, the only way that women can affect the political world is through manipulation of their sex lives. When explaining this plan to the women, Lysistrata declares: If we Sit in our quarters, powdered daintily The men will swell right up and want to boink, But we won’t let them near us, we’ll refuse- Trust me, they’ll make a treaty at a dash† (Lysistrata, 830). By using a lack of sex to manipulate the men, Lysistrata and the other women of Greece demonstrate their want to have a say in society. However, because the only way that they get a say is by manipulating their sex lives, they reinforce the idea of women as sexual objects and the idea that the main job of women is to satisfy men. The sexual objectification of women is excessively harmful due to the way that such ideas affect both society and women themselves. The objectification of women in any way is dehumanizing. It is hard for women to gain respect from men, each other, or even themselves if it is hard for them to even see themselves as a part of society. This struggle kept women from moving beyond these roles or improving on their societal status. The ideas involving the gender hierarchy and the objectification of women by society are solidified through the storytelling of Murasaki Shikibu in The Tale of Genji. This Japanese tale puts forth many ideas revolving around the place that women were to have in society, despite being the work of a female author. One example of this is the conversation between Genji, TÃ…  no ChÃ… «jÃ… , and the Warden in which they discuss women and their qualities. Within this section, the Warden declares, â€Å"we men should really consider picking a completely childlike, compliant woman†¦ a woman we can mold into an acceptable and flawless wife† (Genji, 1175). With this, while acknowledging that women are, in fact, humans, the Warden suggests that they are not all good enough to be worth the time and effort of men. He suggests that instead, women should be molded and changed in order to fit the physical and emotional wants of men. This objectifies women in that it suggests that their worth is determined by men, which is extremely harmful to women due to the dehumanizing nature of such ideas. By displaying and passing along these ideas, stories such as this can cause women to feel as though society is right about their roles and values, which can prevent women from even wanting to break free from these constraints. These stories help to reaffirm societal ideas, such as the objectification of women, to men. This helps to support the continuation of the gender hierarchy and prevents women from making any progress to stop objectification. Storytelling has been important throughout time in many cultures. Throughout these stories, from Greek plays to West African epics, the gender hierarchy and the objectification of women has played a large role. The West African Epic: Sunjata has supported this by putting forth the dehumanizing idea that women are no more than objects that men are to take care of. Through Aristophanes’s play Lysistrata, the gender hierarchy is shown through the sexual objectification of women and the only means through which they are able to have a say in society: the manipulation of their sex lives. In Murasaki Shikibu’s The Tale of Genji, the gender hierarchy is demonstrated through the constant objectification of women through the idea that women are meant to satisfy their male counterparts, not only in a physical sense, but also in an emotional sense. Stories such as these demonstrate the harm that stories can do by reinforcing the ideas concerning the gender hierarchy an d the objectification of women. Through the constant telling and retelling of tales that center around the societal norms regarding the role of women, it is impossible for women to escape such roles. These stories were especially harmful during their respective time periods due to their ability to constantly reinforce the gender hierarchy and ideas regarding societal norms of objectifying women. By having a constant reminder of these expectations, women were unable to break free from these ideas. This kept women from changing their place in society and instead forced them to fit into the mold that society created. Overall, storytelling is intrinsically harmful to women due to the teller’s ability to influence the listener and the society through stories that cement the place of women in society. While these stories are all from past civilizations, they have lived on through modern times. As they are told again and again throughout different parts of the world, they help to pass along the gender ideas of older civilizations. This is harming to any progress being made on getting rid of the gender hierarchy. By constantly reinforcing the status of women as below that of men and the idea of women as objects whose purpose it is to satisfy men, it is much harder for women of the modern day to break out of these molds

Sunday, May 17, 2020

Human Rights Violations in South Africa - 733 Words

Every South African citizen is entitled to the human rights that are listed in the Constitution. Human’s rights are there to make sure that people get treated fairly and equally and protect people from dangers that they face. They include equality (everyone is equal and has the right to equal protection) , Life ( everyone deserves to live ) education (everyone has the right to a basic education) , freedom of expression ( everyone has the right to say what they want to say as long as it is true) and there are many more. In section of the South African Constitution of 1996 which does in fact guarantee the right to equality and excludes discrimination on the basis of sexual orientation. There is still serious problems homosexual people face that should not be tolerated. South Africa being the only African Country that recognizes same gender marriages practice, you would think it would be safer for gays and lesbians. But in fact it isn’t. Corrective rape also known as ‘curative’ rape is happening and is rapidly rising problem in many townships in our country. Curative rape is a vicious act of violence in which African women and teenagers who are lesbians are raped to ‘cure’ them of their homosexuality. I am so sickened by this that people feel the need to target and rape people just like you and I that are just abit different but in many ways the same. In my opinion South African government needs to that South Africa needs to both legislative and judicial approach to hateShow MoreRelatedHuman Rights Violation in Country of My Skull by Antjie Krog1208 Words   |  5 PagesSkull, the author Antjie Krog uncovers the countless human rights violations that occurred during the South African Apartheid. The South African Apartheid, meaning separate or apart, was a system of racial motivated segregation in South Africa. 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The together part of the journey must be stressed, because no one country is capable of carrying the banner of human rights and dignity on its own. That is why multilateral mechanisms have become a vital part of the global human rights regime. While there might be nations like the United States, Russia, or China that would appear to have a larger voice, there are almost 200 countries in the world. Which means it is difficult

Wednesday, May 6, 2020

Sexual Harassment Legal Memo - 3646 Words

Issues / Questions Whether or not the actions of Ms. Leslie Gonzales towards Mr. Ray Garcia establishes an act of sexual harassment. Brief Answer Yes. Ray Garcia may file a sexual harassment complaint against Leslie Gonzales. The actions of Leslie towards Ray may constitute sexual harassment based on the Sexual Harassment Act of 1995 (RA 7877) and in consonance with jurisprudence. Nevertheless, with only the statement of Ray as proof and the lack of witnesses, although the presence of witnesses is not a requisite in RA 7877, the complaint may be faced with difficulties as the burden of proof lies on the claimant. Statement of Facts Ms. Leslie Gonzales is the VP for Corporate Relations of ILA Company. Ray Garcia directly reports†¦show more content†¦Work, Education or Training-Related, Sexual Harassment Defined. - Work, education or training-related sexual harassment is committed by an employer, employee, manager, supervisor, agent of the employer, †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦or any other person who, having authority, †¦.requests or otherwise requires any sexual favor from the other, regardless of whether the demand, request or requirement for submission is accepted by the object of said act. (a) In a work-related or employment environment, sexual harassment is committed when: (1) The sexual favor is made as a condition in the hiring or in the employment, re- employment or continued employment of said individual,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. or the refusal to grant the sexual favor results in limiting, segregating or classifying the employee which in any way would discrimin ate, deprive or diminish employment opportunities or otherwise adversely affect said employee; †¦xxx†¦ (3) The above acts would result in an intimidating, hostile, or offensive environment for the employee. †¦xxx†¦ Sexual harassment can also take several forms, wherein the object of attention could be at the receiving end of malicious stares, jokes, comments, notes, letters, graffiti or physical contact[2]. As summarized in Aquino vs Acosta [3] the elements of Sec 3, RA 7877 are â€Å"(a) any person that has authorityShow MoreRelatedSexual Harassment Legal Memo3639 Words   |  15 PagesIssues / Questions Whether or not the actions of Ms. Leslie Gonzales towards Mr. Ray Garcia establishes an act of sexual harassment. Brief Answer Yes. Ray Garcia may file a sexual harassment complaint against Leslie Gonzales. The actions of Leslie towards Ray may constitute sexual harassment based on the Sexual Harassment Act of 1995 (RA 7877) and in consonance with jurisprudence. Nevertheless, with only the statement of Ray as proof and the lack of witnesses, although the presence of witnessesRead MoreEqual Employment Opportunity Commission and Electronic Reserve Readings.1455 Words   |  6 Pages | | |Details |Due |Points | |Objectives |Determine the legal issues arising out of employment practices. | | | | |Compare and contrast employment and independent contractor relationships. | Read MoreSexual Harassment Dress Code Attendance Policy964 Words   |  4 PagesIn this memo I will be addressing a several of the U-Turn company policy and procedures. Concerning Sexual harassment †¢ Dress code †¢ Attendance policy †¢ Vacation policy †¢ Discrimination †¢ Alcohol use, drug use, and smoking. I will be addressing these issues due to fellow coworkers not complying with the company policy and procedures. Everyone needs to read up on these polices to be aware of what is to be expected. Failure to comply with these rules will result in disciplinary action and can leadRead MoreRecommendation Report : Workplace Privacy Essay717 Words   |  3 PagesTo: Susan Williams, President From: Austin Dixon Subject: Recommendation Report – Workplace privacy Date: March 2nd, 2015 The purpose of this memo is to present my research and recommendations regarding workplace privacy and the monitoring of current, and new employees’ and their use of company owned equipment at work. Summary Employee privacy and the rights of employers are often debated, but to reduce an employee’s confusion and to ease the company’s potential liability, a thorough workplaceRead MoreEthics Hw Week 62207 Words   |  9 Pagesthe case, and your opinion of their potential liability.  Ã‚  Write a memo to him which states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws which apply and any precedential cases either for or against Teddys case which impact liability. Include your opinion of the worst case of damages the company may have to pay to Virginia. |    | Your Answer: | Memo to CEO: Your company is in fact in liability for negligence in protectingRead MoreCan an Employee Discriminate in the Hiring Process?1240 Words   |  5 Pagesshould an employer take to protect themselves from potential sexual harassment claims? There are multiple precautions that an employer can take in order to provide protection for themselves in the result of sexual harassment claims. 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You may wish to make specific reference to your jurisdiction’s laws addressing employment standards, occupationalRead MoreEmerging Issues in Cyber and Internet Law1308 Words   |  5 Pagesï » ¿MEMO School Name To: From: CC: Date: Re: Emerging Issues in Cyber and Internet Law The internet has become an almost indispensable part of daily life, both personal and business, for most individuals. The law has struggled to keep up with changes in the society that have come as a result of the booming popularity of the internet. This memo will examine two areas: the use and legality of electronic signatures and cyber stalking. For years the standard in business contracts was the use ofRead MoreCeo Liability Brief2919 Words   |  12 Pages1. Teddys Supplies CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddys case that impact liability. Include your opinion of the worst case of damages the company may have to pay to Virginia. (Points : 30) Dear Sir, I believeRead MoreCase Study : Genius Founder Can t Lead 1744 Words   |  7 Pagespressure from the company’s investors, the resignation of Travis Kalanick - its chief executive seemed to be the enormous, ground-breaking news out of Uber after a months-long crisis involving Uber’s tough-minded culture, executive misbehavior and sexual harassment. After the latest in a series of backfires at the lucrative firm, Travis Kalanick acknowledged: â€Å"It’s time to grow up,† and that he â€Å"Will seek leadership help† (Roose, 2017). Kalanick is the name that has taken a lot of heat for his leadership

Howard Street Jewelers free essay sample

The internal control concepts that the Levis ignored were a. Segregation of duties No one person should be responsible for all transactions from the beginning to the end. Betty had too many responsibilities that were interwoven and should have been performed by more than one person. She handled the cash that came in, maintained the cash receipts and the sales records. Another concept that this relates to is that no one individual should perform more than one of the following; recording transactions, authorizing transactions and maintaining custody over the assets. Betty was able to do all three; selling jewelry, putting items in layaway, recording sales, maintain cash receipts and accepted the cash. Betty was allowed to have incompatible duties, which allowed her to commit fraud of $350,000. b. Physical safeguarding of assets – She physically handled all the cash that came in and had ample opportunity to skim the cash even before any transactions were recorded. Alvin was not able to locate the layaway ticket in the layaway file, nor was he able to locate the sale at all in the sales records. When Betty returned to work the next day and quickly produced the layaway ticket, saying it had been in the file all along, Alvin began to rethink Mrs. Levi’s suspicions. This doubt was compounded with Betty’s explanation of never ringing up the sale as an oversight. Over the following several weeks Alvin studied the cash receipts and daily sales records. He soon realized that their trusted and long time employee, Betty, was stealing from the company and estimated her overall embezzlement at over $350,000 (Knapp, 2011). 1. Identify the internal control concepts that the Levis overlooked or ignored. The Committee of Sponsoring Organizations (COSO), formed in order to establish what businesses could do to improve financial reporting, is comprised of representatives from the Financial Executives Institute (FEI), the American Accounting Association (AAA), the Institute of Internal Auditors (IIA), the Institute of Management Accountants (IMA), and the AICPA. According to COSO the five components of internal controls include: 1. Control environment – sets the internal control tone of the company, is he foundation of all other control components, and its factors include integrity, values, competence, management philosophy of authority and responsibility, and employee development. Risk assessment – the identification and analysis of economic, industry, regulatory, and operational risk factors that jeopardize the ability of the company to reach its objectives. 3. Control activities – activities that ensure management’s directives are carried out and include approval procedures, verifications, reconciliations, performance reviews, physical inventory security and separation of duties. . Information and communication – open communication and reporting of operational, financial, and compliance information to all interested parties that is timely, reliable and relevant. 5. Monitoring – ongoing monitoring of the effectiveness of the internal control systems by internal and external evaluations, (The Internal Auditor, 2006). As is common with many small businesses, the Levis did not have any of the internal control components in place. Because it was just the four of them running the store, creating a control environment was probably not priority as ethical behavior and integrity were assumed. In assessing the risk of the company not meeting its financial objectives, the Levis most likely discussed the economy, and may have even discussed theft as a risk, but obviously did not deem employee embezzlement as a risk, or they would not have allowed Betty unrestricted access to the entire cash cycle. The most obvious and important control activity that the Levis failed to have is separation of duties. The person who physically receives the cash should never be the same person that records the cash receipt, (Association of Certified Fraud Examiners, 2002). Betty was able to receive the cash payment from a customer and never record the sale. Authorization to execute transactions, recording transactions, physical custody of assets, and periodic reconciliation of records to physical assets should each be performed by a different individual, (Louwers, Ramsay, Sinanson, Strawser, amp; Thibodeau, 2011). Information and communication happened within the Levi’s business, but it was not heeded. After Alvin did monitor Betty’s work, the daily sales and receipts records, he was able to detect the fraud. Better monitoring of inventory could have detected the fraud sooner as the unrecorded sales would have caused inventory levels to be lower than sales records indicted. Additionally, better monitoring of Betty’s unrealistic fashion and vacation trends should have been a red flag to the Levis. 2. When Lore informed the CPA of her suspicions regarding Betty, what responsibilities, if any, did the CPA have to pursue this matter? Alternatively, assume that, in addition to preparing tax returns for Howard Street Jewelers, the CPA (a) audited the business’s annual financial statements, (b) reviewed the annual financial statements, and (c) compiled the annual financial statements. SAS no. 99 and AU 316 require that an auditor detect fraud if it results in materially misstated financial statements (AICPA, 2007 and PCAOB ,2012). While no other rules require the CPA or auditor to detect fraud, statements of professional conduct such as the AICPA’s Principles of Professional Conduct, Section 56 – Article V: Due Care, require the CPA to perform their duties to the best of their ability with concern for the client’s best interest (AICPA, 2012). Therefore, only if the Levi’s CPA conducted an audit of the business’s financial statements and found the fraud to cause a material misstatement would he be obligated to further pursue the matter. However professional codes of conduct requiring him to perform his duties as CPA to the Levis should motivate him to further pursue the matter. 3. Provide the Trubeys with an overview of the key internal control issues they will face in operating a jewelry store. Identify at least five control activities you believe they should implement. Creating a control environment is the first step and foundation for all other internal control components. It is important for the Trubeys to set an example of integrity and ethics in their management style. They must set policies and procedures, such as reviewing financial data monthly, performing background checks before hiring a new employee, assigning appropriate levels of authority and responsibility, and stick to them. The Trubeys identified high dollar values of inventory and significant daily cash transactions as areas of high risk. The control activities to focus on should be activities that mitigate those identified risks. Some suggested controls activities include: * All inventory purchases need to be approved by Mr. or Mrs. Trubey. Upon receiving inventory, the physical inventory should be compared to the purchase order to ensure all items ordered arrived. * It may be prudent for the Trubeys to hire a bookkeeper. It is of utmost importance to maintain a separation of duties. For example if the cashier collects the money throughout the day, he can also count the drawer at the end of the day and take the money to the bank, but he can not be person who records the daily sales and posts the cash receipts to the books. * Check signing authority should remain with the Trubeys exclusively. In preparing accounts payable, the invoice should be accompanied by the approved purchase order and the inventory packing slip to ensure that what is being paid for was actually ordered and received. The Trubeys should review this as they are signing the checks. * Insurance policies for most jewelry stores require extensive security systems, including removing all jewelry from the floor and storing in a safe during non-operating hours. Access to the safe and combination should be minimal, limited only to the Trubeys if operationally feasible. If the store will be using a computerized point of sale system, information access levels should be established and adhered to. For example a sales clerk might be able to only look up inventory, the cashier able to ring up sales transactions, but only the Trubeys able to perform voids or returns. * A reconciliation of physical inventory to recorded inventory should be performed monthly, quarterly, semiannually, or at the very least yearly. * Bank reconciliations to the accounting records should be performed at least monthly, as well as monthly reviews of profit and loss statements. This not only reviews the performance of the sales staff and the store, but also through variance analysis ensures that all transactions are being recorded properly, such as expenses. If the Trubeys hire a bookkeeper, they will have enough people to ensure a proper separation of duties. If they are active in the business they can create the proper control environment and monitor that all policies and procedures are being adhered to. Monthly performance reviews with the staff will reinforce internal controls and help create a structured environment. People, not policies, are the key factor in maintaining effective internal controls.

Sunday, April 19, 2020

Tresemme Marketing Strategy free essay sample

At the very first time TRESemme was only intended to be distributed within salon for professional hairstylist. But, with the increasing demand from salon and expanded market scope, TRESemme realized their potential market and re-launch as the home haircare product that provided professional salon quality without the salon price. Unlike other affordable haircare product that sells their product in a mainstream way, like having brand ambassador and so forth, TRESemme choose to build partnership with prestigious event and competition to gain the brand awareness from all form of society. TRESemme believe that through making partnership with prestigious events and competition like Asia’s Next Top Model and Mercedes-Benz Fashion Week, customer will believe their quality without worrying the high price. After taken over by Unilever in 2011, TRESemme even gain more success. Their market scope is expanded to Asia and some other countries. They are now competing with various international products, like Pantene, Garnier and so forth. We will write a custom essay sample on Tresemme Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 2011, they are having the biggest market share for the shampoo. Realizing that they still have many weaknesses regarding the product range and somehow intimidating bottle size, TRESemme is still having their own spotlight. II. COMPANY BACKGROUND amp; OBJECTIVES TRESemme’s Profile This brand starts of on St. Louis, Missouri on 1974 to be distributed within salon. As time goes by, the product became more popular and realizing the truth that every woman deserves a beautiful hair with affordable price, TRESemme launched their product for public with affordable price. They commit to have a salon quality product that tested by professional stylist but still affordable for everyone. The name â€Å"TRESemme† itself is a wordplay that referred to Edna L. Emme as the spokeperson in haircare industry. Some people also said that â€Å"TRESemme† is a wordplay from â€Å"tres aime† which means â€Å"very liked† in French. In 2011, TRESemme is taken over by Unilever for $3. 7 Billion. After it has taken over, TRESemme expand their range of market to Asia and some other country surrounding. They believe that TRESemme can gain success. Unilever see potentiality in their product and could inline with Unilever’s mission to provide customer’s goods with affordable price. Though TRESemme build partnership with prestigious events and competition, they do not give their customer a high price. The partnership built to prove how qualified they are as a haircare product and to prove that customer can get salon quality hair without going there. The partnership has proven to increase their sales and brand awareness. People like TRESemme and they keep buying it due to its affordable price. TRESemme Mission Statement As a product with a professional stylist’s standard, TRESemme’s mission is to provide the best haircare product that can be afforded by anyone. They believe that everyone deserve the best product that fit their economical ability. Upholding their mission, there are 3 (three) missions that brought by TRESemme, Professional, Affordable, Salon Standard. In the first time of their launching, TRESemme’s tagline is â€Å"Used by Professional†. The tagline is intended to convince customer that TRESemme is not just an ordinary haircare product, but a professional product that can be used at home. It has proven that over 60 years of TRESemme’s existence, there are many professional hairstylist has used it in their salon and satisfied their customer Within their mission, TRESemme also included â€Å"affordable† as one of them. As they believe that every women deserve to have a salon inspired hairstyle, TRESemme also consider the economic ability of each countries and set the most suitable price that can be afforded by everyone and still competitive to compete with their competitor. With such quality and price, TRESemme can gain lots of customer and take over the market really soon. The last mission stated by TRESemme is salon standard. As we know that in 1974 TRESemme start their business as a haircare product for salon. The standard that they uphold of course not a usual standard to make people’s hair look more gorgeous, but to make people’s hair more beautiful and look expensive. Until now that they become a customer goods product, TRESemme still uphold the standard to make their product prestigious for everyone. From customer’s point of view, TRESemme is a success. They fulfilled their mission to provide a qualified haircare product that affordable for everyone. Some hair problem like frizz, hairfall and dandruff can also be treated well by the product. With their salon standard, TRESemme has successed to fulfilled customer’s expectation and gain a big success. III. MARKETING STRATEGY Market Environment According to the Foundation of Marketing book from Pearson, Marketing Environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers. In the marketing environment we should analyze and consider the Strenghts, Weaknesses, Opportunities, and Threats (SWOT). Four key components considered in improving the marketing strategy for TRESemme include: PRODUCT TRESemme create a new product which is distinct line of mens haircare, this company also design medium-sized shampoo amp; conditioner bottles to meet the product mix of the competitors, they provide money-back guarantee if the consumer is not satisfied with the product including the Salon Standard tag line in addition to professional. Affordable Salon standard will replace the existing used by professionals and the last that TRESemme used is they allow for products to be purchased on the official TRESemme website salon standard PRICE For the price they maintain competitive prices for consumers (in Indonesia it’s only 16k for 220ml). This is in keeping with the affordable aspect of our brand. Another strategy is TRESemme promote online or instore discounts for consumers who view particular advertisements, and they also provide clearly list prices of products their website PLACE Maintain the availability of the product in salons, pharmacies, department stores amp; supermarkets around the world. TRESemme also provide consumers with a convenient online method of purchasing products to make the customer of TRESemme feel practise, simple, and easy to buy. PROMOTION To promote, the strategy that TRESemme use id first create television commercials that are made in Australia Engage in more frequent celebrity endorsement establish a name for the brand Build relationships with salons in Australia to promote the hair products Include a complementary pump for consumers who buy the large shampoo and conditioner bottles. In Asia they make the promotion by sponsoring the prestige event like Asia Top Model. SWOT ANALYSIS Strengths 1. Professional Products at an affordable price, TREsemme offers high quality but lower in price 2. Used commonly by hair case professional 3. Products are available in large bottle providing value for money 4. Convenient to purchase 5. Large captive target audienceThreaths 1. Other competitors in the market creating more awareness through their advertising 2. Competitors with a greater product mix 3. Constant threat of new competitors 4. Advancement of scientific technology allowing competitors to promote their products as more efffective, or even environmentally friendly| Weaknesses 1. Limited range of products available for men 2. Size of bottles are commented to be intimidatingly large for individual use 3. Breadth and length of TRESemmes product line is not as expansive as other competitors in the market 4. Minimal advertisements online, in magazines, on television and other promotional outlets advertising the brandOpportunities 1. Opportunity to expand the product line and create a men range 2. Sell mid-range sized shampoo and conditioner bottles rather than only 1L and travel sizes 3. Create more awareness of the brand through more advertisements 4. Promote TRESemme through celebrity endorsements| Analyzing Competitors of TRESemme Tresemme is used around the world since 1947, but have recently been present in Indonesia in 2012. For two years establish, the growth of TRESemme has significant increase. It became evident through online research that TRESemme only ever releases television commercials from America. The celebrities and countless other women featured in the commercials are all American. Strategy of TREsemme suggested by Alberto Culver International would be to create television commercials in Indonesia. In anaylsing the Indonesian consumer market, it is evident that the brands who are competing with TRESemme are based in Australia. Subsequently, it would be effective to promote the brand alongside a relatable celebrity. Comparison| TRESemme| L’oreal| Dove| Pantene| Product| Shampoos amp; Conditioners (Gentle, Cleansing, Moisturizing, Naturals, Smoothing, Strength, Volumizing, Waterless, Curls, Color Protection, Deep Cleansing)Hairstyles (Cream amp; Milk, Curls, Hairspray, mousse)| Consumer (skin care, make-up, hair color, hair care), Professional, Luxury Product| Hair care (Shampoo, Conditionare, Treatment Conditionare, Styling Aids)Bar/Body washDeodorantLotion| ShampooConditionareDaily Rinse-off TreatmentLeave-on Treatment| Benefits| Give any tips how to make a beauty hair look like, problem solution of hair, new updated trend hair model, styling tips, forecast beautiful hair in any weather, help women step out with style (community of TREsemme)| make a trend about color id as a their main key, create media center of hair, innovating to reduce the environmental footprint, offer career, have many foundation (the community of L’oreal can join)| Provide article and advice, dove science, social mission, dove offers become a dove insider for their consumer| Providing personal consultaton, Give any tips how to make a beauty hair look and updated trend, offer satisfaction guarantee, have a social events for their consumer and around itself| Price| Start from Rp. 16. 000 for 220ml | Rp 30 000 for 220ml | Rp 24. 000 for 220ml| Rp. 24. 000 for 220ml| IV. CUSTOMER ANALYSIS Unilever customer spending chart Amsterdam Unilever, the worlds second-largest consumer goods company, posted third quarter results that beat analysts estimates, due to higher prices and higher sales in emerging markets, mainly in Brazil, the company reported on Thursday. Unilever, with its strong position in home and personal care, reported that its sales rose 10. 3% to â‚ ¬13. 4 billion in the quarter ended September, compared with the same period last year. As much as 4. 1% of it was created on foreign exchange transactions. The British-Dutch company also reported that its underlying sales grew 5. 9% in the third quarter, while it was up 12. % in emerging markets when compared with the same period a year ago. Revenue in emerging markets delivered another quarter of double-digit growth, taking year-to-date growth to 11. 7%, while developed markets declined in the quarter but are still up 0. 8% year-to-date. Regarding hair cosmetics, TREsemme did well in its traditional markets, made strong headway in Brazil, and has been launched in Indonesia and India. The company also reported that strong growth in laundry reflected volume growth ahead of its markets due to sustained innovation delivery and effective brand communication. Shares of Unilever rose 2. 91% to ? 23. 31 as of 8:41am GMT in London trading. Unilever gain in London is due to purchasing power the high, especially in the home and personal care products. This is due unilever always improve the quality of the product and sell them with a fairly competitive with the famous product. Such as Tresemme, this is hair care product is designed professional, but unilever could sell at affordable prices, so many people are interested in the lower middle class to upper middle class and the purchasing power of these product can be said to soar Indonesian market, because the average Indonesian people already believe that unilever has never issued low-quality product. The Tresemme product can thrive in the Indonesian market. TRESemmes marketing strategy is a success. These days, following the trend many urban female likes to experiencing with their hair styles and the desire of having a salon quality hair treatment product to be use at home every day is increasing. TRESemme is dedicated to creating salon-inspired, and allows the customers to create their own style and experience that salon feeling every day. One of the reasons TRESemmes marketing strategy is working is because of the customers value and money value from their product. They offer a complete line of salon products quality for the customer with an affordable price. Its priced between the entry level bargain brands, such as Unilevers Suave or Albertos own declining VO5, and premium brands Pantene and Fructis. The products that they offer such as shampoo, conditioners, hairspray gels, dry shampoos, mousses, and many more for every type of hair and style such as hair repair for damaged hair, shampoo for colored hair, climate control, etc. Not only providing products for hair treatment, they also have their expertise available online for customers that need help with hair style, and they are also giving tips and advice for instance star hairdressing tips, advice from their stylists, and recommendations. The brand awareness of their product is pretty success. In every advertisement and even in the products they use the line of used by professionals as their tagline or slogan. The professional hair stylish used TRESemmes products in famous fashion shows, photo shoots, and other entertainments shows or events such as Australia’s Next Top Model, Project Runway, and Mercedes Fashion Week in New York that pretty much is the center of fashion world and these deal has big role on the success of TRESemme. In Asia, recently TRESemme were choosen as the product to produce good quality hair for the contestants of fashion reality show, that is Asia’s Next Top Model 2012. Through these kind of shows and professionals using their products the people awareness of the brand is highly increase especially those of them who follow or always watching these kind of fashion reality shows. In Indonesia alone TRESemme just recently got in the country brought by Unilever and they got good responds and feedback from the people. In less than a year they swept other competitors such as Dove. Their products is available in more than 20 countries such as America, Brazil, Spain, Thailand, and Australia, and all give positive enthusiasm. TRESemme blew away the competition in organic sales growth last quarter at 12. 7%, backed by a 20% increase in ad spending. The brand received $56 million in measured media support lin 2010 and $32 million through May of 2011, according to Kantar Media. Mass hair care Brand| Sales| Pantene| $436 million| Garnier Fructis| $221 million| TRESemme| $211 million| Source: SymphonyIRI| TRESemme remained around $10 million behind Garnier in the 52 weeks ended July 11 and had less than half the sales of Pantene. But its been growing faster than either. TRESemme is already the clear leader in hair spray and styling products and was the only of the leading brands to gain share in all four major segments of mass hair care, also including shampoo and conditioner, in the past year in SymphonyIRI data. Market share movement (in percentage points)* 52 weeks ended July Hair spray| Styling| Shampoo| Conditioner| Pantene| -1. 0| -0. 7| +0. 2| +0. 1| Garnier Fructis| +1. 0| -0. 4| -0. 6| -0. 3| TRESemme| +1. 5| +0. 4| +0. 7| +0. 4| Four weeks ended July 11 | Hair spray| Styling| Shampoo| Conditioner| Pantene| -0. 2| +0. 7| +0. 1| +1. 6| Garnier Fructis| +1. 3| +0. 3| -0. 3| -0. 1| TRESemme| +0. 2| Flat| +1. 1| +0. 6| *For daily hair-care categories Shampoo category excludes dandruff shampoo Source: SymphonyIRI| Another story behind the success of TRESemme is because of strategic partnership. TRESemme formed a partnership with ELLE, the number one global fashion magazine. Through the partnership, ELLE and TRESemme, along with CAA Marketing, a division of the leading entertainment and sports agency, will launch Dirty Little Secret a print and digital graphic novel series, which follows the lives of savvy, stylish and single women living in NYC. Through this series people awareness of the brand, again, highly increased. Moreover, the story of the drama is about fashion world, follows new girl in town an aspiring hairstylist and her encounters with some of the most stylish and chic women in the fashion and beauty worlds. The compelling drama also features real life TRESemmes celebrity stylist, Jeanie Syfu. TRESemmes marketing strategy is a success. However, they have weaknesses. They do not have wide range of product line, that is not as expansive in the market as other competitors. The products that are available for men use is also limited. Many people are pleased with the giant size of TRESemme products bottle, but if it is for an individual use purpose the bottle can be intimidating. V. CONCLUSION In summary, Alberto Culver International Corporated has been highly successful in promoting the brand TRESemme. Subsequently its product line has maintained a strong position within the Australian and Indonesia consumer market. Implementation of minor marketing strategical changes suggested from our research will only further provide a successful outlook for professional affordable salon standard. Refrences List http://www. tresemme. com/ http://www. unilever. com/brands-in-action/detail/TRESemm-/292124/ http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/8028641/Unilever-buys-TRESemme-maker-Alberto-Culver-for-3. 7bn. html http://adage. com/article/news/marketing-tiny-tresemme-rising-top-hair-care-heap/145573/pn. newsblaze. com/story/2010052515400200001. pnw/topstory. html http://www. prnewswire. com/news-releases/tresemme-and-elle-form-strategic-partnership-for-the-innovative-new-series-dirty-little-secret-95315739. html http://www. loreal. com/_en/_ww/index. aspx?

Sunday, March 15, 2020

Second Hand Lions essays

Second Hand Lions essays We watched the movie Secondhand Lions in class. I really enjoyed the movie because the actors are superb, the characters endearing, and the plot has an I cant wait to see what happens next quality that keeps everyone laughing, gasping in surprise, and amused in disbelief. The first reason why I like this movie the main theme of the plot. The plot is about two aging uncles teaching a young boy about becoming a man. Walter, the grand-nephew, finds life with the uncles. Theres no phone or TV and the main activities are gardening and annoyance of salesmen. They are said to have endless supply of cash in a series of African adventures. Many people try to tell Walter that the uncles are bank robbers. Most of the story has to do with the young Garth and Hub, who ended up in the French Foreign Legion and had unbelievable adventures with a princess named Jasmine and a shameful Sheik. Walter is faced with different pictures of his uncles, are they bank robbers, or heroic adventurers? Soon, he must decide what he believes in. The second reason why I like this movie is because of the superb characters. I love the characters, especially the bigger than life nature of Hub and Garth. The uncles are very realistic characters. Garth is one of Walters uncle who has traveled the world in a numerous of adventures. Walter's character matures throughout the movie. I see Walter unsure of himself in the beginning, but later into the movie he seems to be finding his footing. An important part of Secondhand Lions involves flashbacks that are in Garths tale of his and his brothers past. Uncle Garth tells the stories, which we see through Walter's mind. It leaves Walter wondering whether the tales are really to believe. The scenes showing the African adventures are well-handled. These flashbacks are the central to the plot of the movie. In conclusion, I really enjoyed the movie because the actors are s ...

Thursday, February 27, 2020

Students will be required to research the topic of Effective Assignment

Students will be required to research the topic of Effective Advertising and write a literary review and analysis - Assignment Example Marketers can use different mediums like TV, Radio, internet, billboards, public personnel, celebrity, electronic display boards etc to communicate the message to viewers and in some case press releases are being used to communicate the message. Dube and Manchanda (81-95) stated that important thing is to measure the effectiveness of advertisement and due to non-tangibility of parameters; it becomes very difficult to measure effectiveness of advertisement. In such context, this essay will try to address the theme â€Å"Effective Advertising† with the help of research works conducted by various research scholars on that subject. Although, key objective of the paper is to answer the question â€Å"What Makes Advertising Effective† but the essay will take funnel approach to concentrate on specific aspect like â€Å"role of internationalization on advertising† in the later part. Understanding concepts or factors that might affect the effectiveness of advertisement wo uld also be important part of the discussion. Discussion Literature Review Nguyen and Shi (965-973) pointed out that it is very difficult to summarize all the factors that may affect the effectiveness of advertisement and they also identified macro and micro influencer of advertisement. For macro factor, synchronization of advertisement theme with socio-cultural dimension of particular population or theme variation can play important role in influencing purchase action of viewer. On the other hand, Bruce (659-673) identified micro factors like product involvement and ad/context congruency or cognitive appeal of the advertisement can play important role in determining the effectiveness of advertisement. Considering the vastness of the topic, it is to be understood that addressing or identifying all the factors that may influence effectiveness of advertisement is beyond the scope of this short essay. Therefore, in this literature review, the researcher will focus on issue like impact of internationalization on advertising, theme effects and ad/context congruency etc in order to address key deliverables in the assignment. Theme Effects Bass, Bruce, Murthi and Majumdar (179–195) stated that quality of advertisement might vary over the time and alteration of themes might affect effectiveness of the advertisement. According to these scholars, quality of the advertisement is intangible and relative measure which has indirect link with the themes of the advertisement. For example, these Bass, Bruce, Murthi and Majumdar (179–195) used advertisement example of a fast food joint which has changed its theme over the course of time in order to remain relevant and effective. Bass, Bruce, Murthi and Majumdar (179–195) found that repetition of the same advertising theme in longitudinal manner might decrease the effectiveness of the advertisement. In such context, MacInnis, Rao and Weiss (391–407) found that effectiveness of the advertisement is dec ided by the existence of pooling effects like emotional appeal, logical appeal, sense of benefits etc in the promoted advertisement. For example, Chandy, Tellis, MacInnis and Thaivanich (399–414) gave examples of argument based advertisement themes in consumer durables sector and stated that effectiveness of the advertisement gets increased when marketers compare the benefits of offering with

Tuesday, February 11, 2020

Lean management Essay Example | Topics and Well Written Essays - 250 words

Lean management - Essay Example For instance, the company’s board of directors could seek for crucial information from other board of directors from other companies on their preferred mode of production that has been successful in the other company. Secondly, they can conduct training on all the managers of the company on how to motivate employees and make better decisions affecting the company. Though the manager is not the only one entitled to making such important decisions affecting a company, their input is important. However, it is important for them to consider the input of other employees in the organization since the combined effort can bear better fruits than if a single entity was mandated to make such decisions. After some thorough investigation and gaining ample information on the required mode of production or service delivery, the board of directors, managers, and employees can then schedule a meeting and compare notes on the best alternative. They should ensure that the mode of production they come up with saves on cost but at the same time deliver quality products to customers. In addition, the mode of service delivery should enhance customer satisfaction for them to attract and retain more

Friday, January 31, 2020

Shakespeare and Austen present Essay Example for Free

Shakespeare and Austen present Essay Exploration of the ways that Shakespeare and Austen present us with different aspects of love or the theme of love looking at similarities and differences in the two texts and bearing in mind the different times they were written in. In this essay, I am going to look two texts, Shakespeares A Midsummers Night Dream and Jane Austens Pride and Prejudice. The theme I am fascinated to write about is love and this is very significant in both books. In A Midsummers Night dream, love is displayed in a more light-hearted way and not absolutely serious, yet, Pride and Prejudice is introduced more meaningful and formal. I will additionally investigate the first impressions of both books. Pride and Prejudices first title was First Impressions. I will not only be investigating how the characters first impressions effect one another but moreover the first impression of the reader and how they are affected by passion. Pride and Prejudice and A Midsummer Nights Dream are, as a matter of first importance, two texts about getting through difficulties and accomplishing emotional fulfilment and those problems. In Pride and Prejudice, Elizabeth, the courageous person, and Darcy, her resulting husband, the main difficulty lies in the books first title: First Impressions. Darcy, the proud, noble nephew, should break from his initial thought of Elizabeth as not handsome enough to tempt me and from his prejudice in opposition to her lack of money and the way her family live. Elizabeths first impressions, however, shows Darcy as arrogant and vain; as an outcome, she later receives offensive accusations in disapproval to him as right. The marriage between Darcy and Elizabeth uncovers the qualities that create a successful marriage. One of these qualities is that the feeling cannot be carried on by look, and should continuously improve as individuals as they get to know each other. At first, Elizabeth and Darcy were far off from one another because of how prejudice they were towards one another. The succession of occasions and bumping into each other which they have both encountered gave them the chance to understand each other and the chance to reveal their true emotions for one another. They discussed and shared that their understanding of each other will head them to a tranquil and enduring marriage. This connection between Elizabeth and Darcy uncovers the significance of getting to know the person before marrying. Both Elizabeth and Darcy are pressured to understand their beginning misunderstandings. The first part of the novel follows Darcys movement to the point at which he is right to allow his affection despite his opinions. In the second part, Elizabeths mixed up impressions are replaced by changed feelings about Darcys loyal personality. Darcys two proposals to Elizabeth show the true advancement of their relationship. His first proposal on page 185 of the novel shows he has grasped his fondness and love for Elizabeth but has not yet developed his hate for her family. When Darcy proposes for the second time, he positively confirms his affection for Elizabeth, now with full understanding of Mr. Darcys exceptional person, joyfully accepts. It shows how they finally achieve the ability to view each other fair eyes. Hermia and Lysander are the lovers where nothing goes their way. Their affection is so solid that nothing would get in the way of their love. This shows their relationship to be really passionate just like Darcy and Elizabeth. Hermia is confronted with a determination to marry Demetrius, the man she doesnt have feelings for. The father of Hermia is the one setting up the marriage. Their affection is so strong that they will let nothing stop them, so they run together into the woods. This sincerely is an indication of correct affection. However, Hermia and Lysanders relationship is almost completely opposite to Darcy and Elizabeth because their relationship is pulled apart by the magic potion, while Darcys and Elizabeths is growing as they are getting to know each other more. In my opinion, I believe that Hermia is the singled out person that speaks thoroughly, articulately, and is most unbelievably civilised in this play about love and any person Now much beshrew my manners and my pride If Hermia meant to say Lysander lied. But, gentle friend, for love and courtesy, Lie further off, in humane modesty. Such separation as may well be said becomes a virtuous bachelor and a maid, So far be distant; and good night, sweet friend. Thy loves neer alters till thy sweet life end. This implies that Hermia is most obviously expressive when she explains her love to Lysander. An additional case is Why are you grown rude! What changed is this, sweet love? This indicates that Hermia is definitely caring towards her love to Lysander I think that Hermia is the most appropriate person in A Midsummer Nights Dream that speaks articulately, and most incredibly sympathetic in this play about love. Pride and Prejudice is a novel in which people marry for love, personality and happiness, however, A Midsummer Nights Dream portrays it as mad and a bit ridiculous but there is nothing to do about it. The marriage between Jane Bennet and Charles Bingley is also a case of successful marriage. Elizabeth shows her feelings of the relationship when she says, really believed all his (Bingley) expectations of felicity, to be rationally founded, because they had for basis the excellent understanding, and super-excellent disposition of Jane, and a general similarity of feeling and taste between her and himself. Bingley honestly adores Jane for who she really is. Unlike Darcy and Elizabeth, there is damage in their connection. The imperfection is that both characters are too nai ve and too great-hearted to ever act positively in conflict to outer forces that might try to split them: You (Jane and Bingley) are each of you so complying, that nothing will ever be resolved on; so easy, that every servant will cheat you; and so generous, that you will always exceed your income.

Thursday, January 23, 2020

David Copperfield Essay -- English Literature

David Copperfield Choose an important passage or event from the first 14 chapters of David Copperfield. Analyse the significance of that moment to the novel as a whole. You should write about themes or ideas that are relevant to earlier or later passages in the novel, The way the novel was written, published and read, Any clues Dickens provides about the future of the novel. When Mr. Murdstone arrived, David was clueless at what this dark mysterious man would bring to his life. This person friendliness was pleasant and kind towards David and his mother to start with, but David’s seemed to sense something peculiar about his attitude which he shows us by using a naà ¯ve narrator. This lets us picture it through David’s childish recollection instead of someone recalling the incidence from the past. Hence the reason he does not understand why he has this feelings towards this man and can not see it through an adults perspective. David was sent away to live Peggoty and her family for a few weeks and he believed it was just for a nice holiday away from home, little did... David Copperfield Essay -- English Literature David Copperfield Choose an important passage or event from the first 14 chapters of David Copperfield. Analyse the significance of that moment to the novel as a whole. You should write about themes or ideas that are relevant to earlier or later passages in the novel, The way the novel was written, published and read, Any clues Dickens provides about the future of the novel. When Mr. Murdstone arrived, David was clueless at what this dark mysterious man would bring to his life. This person friendliness was pleasant and kind towards David and his mother to start with, but David’s seemed to sense something peculiar about his attitude which he shows us by using a naà ¯ve narrator. This lets us picture it through David’s childish recollection instead of someone recalling the incidence from the past. Hence the reason he does not understand why he has this feelings towards this man and can not see it through an adults perspective. David was sent away to live Peggoty and her family for a few weeks and he believed it was just for a nice holiday away from home, little did...

Wednesday, January 15, 2020

Holly Farm

Holly Farm A Diminishing profits of their business from milk and cereals activities trigger Fred and Gillian to decide to open up dairy and arable mixed farm for the demand of paying public. For the new business to be successful they devote all their saving and their time. They take different responsibility for each of them and when Fred continued to run the commercial farming business Gillian took responsibility in making the factory to be suitable for the tour. The rough advertisement and creating awareness to the public the number of visitors to the farm increases through the years.Gillian, who is responsible or the farm to the public each year from April to October inclusive. Other than this period conditions are not suitable to visit so it will not be opened for the public. Through experience Gillian conclude that Saturday and Sunday are a high visiting season Ads than other days in a week The milking parlous which concern So Fred constitute 150 cows to milk. For the visiting pu rpose a player' is build which have facilitate that ease displays on the tour and it lasts be from 4:30 pm to 7:00 PM.HERE Gillian complains on this situation that early visitors come before 4:00 pm that neither Fred nor the cows are repaired eve if most of the visitors wait patiently till to open. Concerning about the ice-cream factory. It is operated 48 weeks per year and three employees who are farm workers wives are responsible to work in line with farm opening from April to October. The maximum capacity of the equipment found in the factory is 350 liters of ice-cream per day. And the stock rotation allowed in practice is not above 7000 liters. The recommended storage time is twelve weeks prior to retail sale.From the comment of Gillian farm shop only visitors are surprisingly regular customer of sales. Her report room experiences started that the demand on average is one out of two customer buys a one liter box. With a farm shop retail price $ 2. 00 per box, a car comes with fo ur occupants, and two one -liter boxes are purchased. The other customers for ice-cream sales are farm shop only visitors. There is a separate, fenced road entrance that allows local customers to purchase good at a separate counter of the farm shop without payment to the other farm facilities.At last when Gillian forward her findings, on 1998 the factory able a small return on capital employed and hence a reform must be made to increase profitability ¶y'. To make the investment work better her first and ultimate decision is to increase the number of natural flavors from four to ten and the other is to increase farm visitors by 50% that can help the farm to meet the target. She conclude that I don't expect that fully to halt the decline in our sales to these outlets, and this is reflected in our sales forecast. Hen the form opened officially in 1993 Gillian took responsibility for visitors to come and visit the farm area asset is a farm to the paying public l. Order to increase the visitors Gillian a face saturation at first which is a low demand season were visitors are conditional for unsuitable regular tractor rides and of the animals being kept inside Gillian attempt to solve the situation by increasing the number of farm visitors to 50 percent in 1 999 that she intended to improve return on farm tour assets.Regarding to increasing farm four she had also to choose whether to promote sales to coach firms or to focus on advertisement for attracting more local families in car. The milking parlous, the activity concerning to Fred, usually lasts form 4:30 p. To 07:00 pm gallery which is purposely built to exhibit this activity for visitors displays teen the indicated time interval. Here Gillian face another problem that sometimes on Saturdays and Sundays visitors' arrival early before 4:pm but unfortunately nothing is ready to display.Even it most people are patient enough to wait until the activity are patient enough to wait until the activity to be opened it is obvious that this affect the return to farm tours on aggregate. Evaluating Shilling's proposal to increase the number of farm visitors in 1999 by 50 percent when Shilling's propose to increase the number of visitors she forest sales by taking sales of 1 998 as a base year. Taking 1998 as a base for January to December to evaluate the forecast.Even if the data on the appendix gives no separate records that separate sales to the paying farm visitors and to those who only visit the farm shop, Shilling's statement about the average sales to a paying farm visitors which says from two visitors one probably buy a one litter ice-cream gives a clue for evaluation purpose.

Monday, January 6, 2020

Professional Development Plan Essay

Professional Development Plan Essay Professional Development Plan A Personal Development Plan (PDP) is one of the most important tools for student and at times for professionals. Eth PDP is at most times instrumental in providing knowledgeable tools and techniques to students who want to plan and reflect on their performance. This harnesses continuous improvement on performance, especially for students in higher institutions of education (Hartley Woods 2005 p. 131). Moreover, PDP is a necessity in making decision making even to working professions (Sinha Labi 2007 p. 12). Below is an example of a PDP for a student who wants to improve academically in business management. Final Reflection Form What are the Professional Development Plan (PDP) goals you enlisted in the initial PDP To enhance learned managerial skills and be able to transform skills in both personal and professional contexts. To take part in all the curriculum activities during the semester. To score a minimum of grade B+ in all the management units for the semester. Evaluation of the activities participated in and the performance based on, benefits achieved during the semester as indicated in the initial PDP. Activities that I proposed to work on during the semester included; Thorough re-examination and review of the course unit â€Å"the principles and practice of management† and the book principles of scientific management. Strict observation of the class timetable, rules and regulation and establishment of a personal timetable. Be active in the class-based activities and non-class based activities. Establish good managerial skills and behaviours and practice them in class and at work. Attend all group work based discussions and activities. For example, the workshops and group assignments. To balance co-curricular activities with professional work and class work by having a plan. Have a personal reward system after dully completing all planned activities. Plan a meeting with at-least two renowned management scholars in the profession of business management before the end of the semester. Conduct a research on the impact of technology in modern business management in an international business enterprise within the region. Evaluating the initial PDP performance and its benefits. During the semester, my PDP followed a timetable that involved all my plans. The timetable also ensured that all activities followed a strict time line with both time and date limits. With the time table, I was able to re-examine the course unit â€Å"the principles and practice of management† and the book â€Å"the principles of scientific management†. From the book and course unit analysis, I have been able to apply both management knowledge and skills in all situations. For example, I have been able to lead various group-based activities without any problem. Above all, I was able to attend 99% of all the class-based and group activities during the semester. However, I was only able to meet one renowned management scholar in the region. The scholar is one of the leading Chief Executive Officers of a management consultancy company. Moreover, I conducted a research on one of the McDonalds franchise outlets in the region, and was able to apply my management and research skills in understanding how technology has impacted on business and management. My performance on balancing work, class work and co-curricular activities have not in any way inconvenienced my performance in any of my activities, and therefore, I have been able to follow all the planned activities as per the timetable. As a result of the initial PDP, I have experienced incredible benefits. Among these benefits are that I have been able to assimilate managerial skill and expertise and learned to modify my managerial behaviours. In this aspect, I have learned a variety of management techniques to apply in specific contexts. The initial PDP has furthered my development in managing time, and other resources such as finance. Various managerial techniques have also harnessed my ability to resolve conflicts among people and solve variety of problems by applying principles of scientific management in a technological world. To sum it all, the PDP of the semester has been instrumental in my improved grades, since in all course units done, I was able to score a mean grade of A. Reflecting on PDP activities and how they have benefitted my development as a business management student and/or profession The activity of reading thoroughly and critically managerial materials have improved and added my knowledge and skills as a management student. Moreover, my school and academic performance has improved as result of the same. Observation of timetable and strict observance on rule and regulations has aided my ability of following orders at work and understanding the importance of working under pressure and with limited resources. Working in group work has harnessed my interpersonal relationship skills. This has been instrumental in solving work related problems at work. Meeting a management scholar and a professional and even conducting a research has positively impacted my interest in business management. Basically, all the PDP activities that I undertook during the semester have positively contributed to my academic position as a business management student and as a professional at work. A PDP based on the current performance Step 1. Skills audit- Based on the current performance, a personal SWOT analysis indicates that I have strengths in strong research skills, good learning abilities, good interpersonal relationship skills and string leadership skills. Some of the weaknesses that inhibit my performance are lack of a wide professional exposure and inexperienced leadership skills. However, there are few opportunities that I can use to harness my performance. Such opportunities include using my experience at the current work place to apply management principles. A good access of information also offers a good opportunity to improve my academic and professional performance. In addition, threats to my performance in academics and profession cannot be ruled out. These threats include lack of a plan, lack of cooperation from fellow students, workers and instructors. Inexperience in modern technology and research techniques. Step 2. Writing an action plan- From the current performance, I need to make some few changes as will be indicated below. These changes will be my new action plan for the next PDP. The objective of making these changes and improvement strategies as my PDP action plan is that, I need to improve my performance in the next four semesters. Moreover, the course units are deemed to become more demanding and difficult with time, hence a need to have an effective action plan. However, the new action plan will follow a rule of thumb. This means that the plan will be specific, will entail goals that are measurable, viable, and realistic and will be realized within a specific period of time. Step 3. Monitoring- Strict monitoring of the action plan should be initiated to ensure control of the same. Step 4. Record keeping- Each PDP for every semester should be recorded for the purpose of an effective and informed evaluation and performance assessment. Therefore, good record keeping method I required. For example, electronic documentation can be of great help. What are the developmental aspects that need to be changed and/or improved during the next four semesters of the course? After the above evaluation and reflection of the initial PDP performance during the current semester, the following areas of interest need to be changed or improved in the future. Change PDP goals for each semester for the next four semesters of the course period. Improve on group behaviour management. Change time allocation on co-curricular activities against class work and occupational work. Improve on leadership skills at school and at work. Improve on research skills. Change group leadership strategies for the next PDP period. What are the changes to initiate in the next fours semesters in order to realize the academic goals within the remaining academic duration? The initial PDP goals will be changed and replaced by new learning goals. The PDP goals will be changed each semester. For example, in the next four semesters, the PDP goals will be focused on understanding the role of technology in business management, new managerial techniques, problem solving, acquisition and improvement of research techniques, applying problem solving techniques in various contexts and understanding the role of management in project management. The PDP goals in this perspective will be focused on personal development through a personal and group approach. Changes and improvement on group behavioural management will entail learning new methods of managing groups. This means that previous group learning and involvement strategies will change. This will entail enlisting in new groups with new settings and different characters. This will be instrumental in learning different behaviours and how to manage and modify behavioural management techniques. In changing time a llocation, more time will be allocated on class-based activities and work than in co-curricular activities. This time allocation strategy will be based on the fact that the need to achieve academic goals becomes more profound than those that do not necessarily add value to academics. Therefore, the change in time allocation will constitute making new timetables, schedules and activity plans. Improvement on leadership skills will be harnessed by attendance to leadership workshops and intensive studying. Moreover, leadership skills will also be furthered by academic tours, surveys and interviews with renowned corporate leaders in the country or in the region. Advancement in researching skills will also be initiated by changing the mode of researching. This will require learning new quantitative and qualitative research techniques and skills.