Students will be required to research the topic of Effective Assignment

Students will be required to research the topic of Effective Advertising and write a literary review and analysis - Assignment Example Marketers can use different mediums like TV, Radio, internet, billboards, public personnel, celebrity, electronic display boards etc to communicate the message to viewers and in some case press releases are being used to communicate the message. Dube and Manchanda (81-95) stated that important thing is to measure the effectiveness of advertisement and due to non-tangibility of parameters; it becomes very difficult to measure effectiveness of advertisement. In such context, this essay will try to address the theme â€Å"Effective Advertising† with the help of research works conducted by various research scholars on that subject. Although, key objective of the paper is to answer the question â€Å"What Makes Advertising Effective† but the essay will take funnel approach to concentrate on specific aspect like â€Å"role of internationalization on advertising† in the later part. Understanding concepts or factors that might affect the effectiveness of advertisement wo uld also be important part of the discussion. Discussion Literature Review Nguyen and Shi (965-973) pointed out that it is very difficult to summarize all the factors that may affect the effectiveness of advertisement and they also identified macro and micro influencer of advertisement. For macro factor, synchronization of advertisement theme with socio-cultural dimension of particular population or theme variation can play important role in influencing purchase action of viewer. On the other hand, Bruce (659-673) identified micro factors like product involvement and ad/context congruency or cognitive appeal of the advertisement can play important role in determining the effectiveness of advertisement. Considering the vastness of the topic, it is to be understood that addressing or identifying all the factors that may influence effectiveness of advertisement is beyond the scope of this short essay. Therefore, in this literature review, the researcher will focus on issue like impact of internationalization on advertising, theme effects and ad/context congruency etc in order to address key deliverables in the assignment. Theme Effects Bass, Bruce, Murthi and Majumdar (179–195) stated that quality of advertisement might vary over the time and alteration of themes might affect effectiveness of the advertisement. According to these scholars, quality of the advertisement is intangible and relative measure which has indirect link with the themes of the advertisement. For example, these Bass, Bruce, Murthi and Majumdar (179–195) used advertisement example of a fast food joint which has changed its theme over the course of time in order to remain relevant and effective. Bass, Bruce, Murthi and Majumdar (179–195) found that repetition of the same advertising theme in longitudinal manner might decrease the effectiveness of the advertisement. In such context, MacInnis, Rao and Weiss (391–407) found that effectiveness of the advertisement is dec ided by the existence of pooling effects like emotional appeal, logical appeal, sense of benefits etc in the promoted advertisement. For example, Chandy, Tellis, MacInnis and Thaivanich (399–414) gave examples of argument based advertisement themes in consumer durables sector and stated that effectiveness of the advertisement gets increased when marketers compare the benefits of offering with

Lean management Essay Example | Topics and Well Written Essays - 250 words

Lean management - Essay Example For instance, the company’s board of directors could seek for crucial information from other board of directors from other companies on their preferred mode of production that has been successful in the other company. Secondly, they can conduct training on all the managers of the company on how to motivate employees and make better decisions affecting the company. Though the manager is not the only one entitled to making such important decisions affecting a company, their input is important. However, it is important for them to consider the input of other employees in the organization since the combined effort can bear better fruits than if a single entity was mandated to make such decisions. After some thorough investigation and gaining ample information on the required mode of production or service delivery, the board of directors, managers, and employees can then schedule a meeting and compare notes on the best alternative. They should ensure that the mode of production they come up with saves on cost but at the same time deliver quality products to customers. In addition, the mode of service delivery should enhance customer satisfaction for them to attract and retain more